Spring 2026 is full of fantastic new innovations from Vtech and we are delighted at Baby Brands Direct to have them available in stock wholesale for retailers to mix and match in as little as single units! Delight your young customers (and yourselves) with an investment in new toy stock for your store ensuring you stay competitive and captivate the ever-evolving interests of your customers.

With trends constantly shifting, introducing fresh and innovative toys not only attracts repeat shoppers but also draws in new clientele eager to discover the latest must-haves. Plus new stock is a great excuse to rejuvenate the look of your store, sparking excitement and curiosity, encouraging shoppers to browse! Plus, diversifying your inventory with the latest releases and staple toys can increase overall sales and improve customer satisfaction. Ultimately, regularly updating your toy collection demonstrates your commitment to the industry and relevance, supporting your position as a trusted retailer and building a loyal customer base. 

Why VTech?

VTech, short for Video Technology Limited, is a global leader in electronic learning products that has captivated the imaginations of children and parents alike since its founding in 1976. Renowned for its innovative approach to educational toys, VTech seamlessly blends technology and play to create engaging experiences that promote early childhood development. From interactive electronic books and learning tablets to smartwatches designed specifically for kids, VTech’s diverse product range encourages creativity, problem-solving, and hands-on learning. The company’s commitment to safety and age-appropriate design sets it apart in the competitive toy market, while its continuous investment in research and development ensures that it stays at the forefront of educational technology. By combining fun with foundational skills, VTech has established itself as a trusted brand that helps children around the world learn, grow, and explore in a digital age.

What’s New? 

4 new Toot-Toot vehicles – Coco the Cat Builder, Colin the Cow Farmer, Beau Bear Police Officer and Dexter Dog the Firefighter, SRP £8.99. The Toot Toot range is fab for small hands, and endless fun while absorbing educational content. They all have playful sounds, reactions, sing-along songs and lively melodies as well as encourage movement, motor skill development, role-play adventures, language development and imaginative play. They also react to any SmartPoint™ location of any Toot-Toot Drivers® play set to add even more fun to playtime.

2 new Books! Vtech Peppa Pig: Learn & Discover Book with ample educational content including the alphabet, beginning letters and vocabulary with light up bottons and audio. There is also the Vtech Bluey’s Book of Games, with 4 different activities, including story, play together, music and leader mode.

Perfect for the booming baby shower gift market, reflected in the growing enthusiasm and anticipation surrounding new parenthood, is the VTech Forest Pals First Discoveries Set. As expectant parents and gift-givers alike scout for trending products that combine both practicality and sentimental value retailer’s shouldn’t miss the opportunity this simple, cute and practical gift box holds! SRP £16.99, it includes a comforter, rattle, and 2 wrist/ankle bands. 

Perfect for the youngest, is the latest Vtech teether in the form of a plush Axolotl that features a colour changing heart button! The recent boom in Axolotl toys makes these teethers a must have in store offering. The popularity of Axolotls’ is fueled by their unique and adorable appearance – with their wide, smiling faces, fringed gills, and playful expressions – it has made them an instant favourite among toy collectors and children alike. Plus, their increasing popularity on social media platforms, especially TikTok and Instagram, where viral videos showcase these fascinating amphibians’ quirky movements and almost mythical charm, has further increased demand. Additionally, as awareness about biodiversity and endangered species grows, people are eager to support conservation efforts symbolised through these cute, soft, and huggable toys. This toy, is available in both pink and blue, and as well as cleverly having soft, textured silicone gills as teething material, also introduces colour, fun facts, 3 sing along songs and 10 upbeat melodies. 

In similar rainbow pastel colours is the new C-ring take along mobile. The Vtech Soothing Sounds Star, is a comforting mobile, with sensory delights, a light up star and 3 gentle songs and 20 relaxing tunes – designed to help settle baby anytime, anywhere. SRP £14.99, it a well priced, great add on sale to pushchairs and cots. 

There are also 5 new activity toys each with its unique appeal and functionality. There’s the highchair toy, in the design of a Famingo, featuring different materials, including fabric, silicone and plastic. It also has a light up heart and it wouldn’t be VTech if it wasn’t also bursting with audio including colours, numbers, and music. Such value for money for parents at a SRP of £17.99. 

The Vtech Pop-a-Blocks, is a new level on stacking with each cube having interactive features! Each of the five vibrant blocks also has numbers, shapes, and textures. Little ones will love exploring cause-and-effect as they twist, push, rattle, and roll each block and at £9.99 its a great pick up line for retailers to stock in store. Next level up is the VTech Pop and Play Mushroom House that has peek a boo discovery and sorting fun.

Don’t miss the Snap and Smile Camera or Dash ‘n’ Deliver Scooter either, each with their own charm and role play scenarios, from classic to social respectively, and each housing ample motor skill and audio development opportunities. 

For the 1 to 3 year olds, we have the Pop & Drop Digger, featuring 4 multicoloured ball, encouraging movement and interaction through its light up button and sounds. From 2 years plus the traditional Hobby Horse has a modern twist, with music and learning modes alongside fun horse facts! Finally for the 3 years plus age group, new in, is the Vtech Counting Hoops Basketball Stand, with adjustable height, LED screen, hoop and net. The built in sensor detects when the ball goes in and produces encourgaing sounds affects. 

Here at Baby Brands Direct, retailers can be assured of the latest availability of new product releases from our manufacturers, trade prices and a mix and match service to support your store. Log in or register to start ordering supply for your businesses.