Golden Bear, the well-known manufacturer of quality toys has seen its toys reach within the top 5 sales for pre-school licenses for it’s In the Night Garden range. This is according to latest NPD figures which are year to October 2018. The range has in fact been within the top 7 across all toys since Golden Bear became master toy partner in 2013.
Not only is the manufacturer primed at design and manufacturing but also boasts strong consumer marketing which has included dedicated TV and digital campaigns running throughout AW18. The campaigns showcase their toy line as an integral part of a child’s daily routine.
The hero lines of the new collection include Press and Go Igglepiggle and Press and Go Upsy Daisy (RRP £9.99), Igglepiggle’s Bath-time Boat (RRP £19.99) and Sleepy-time Igglepiggle. The company’s plush range also remains popular with soft fabric, beautiful facial expressions including large eyes that appeal to the youngest In the Night Garden fans.
Barry Hughes, Managing Director at Golden Bear is quoted as saying, “We are delighted that In the Night Garden continues to captivate the young pre-schooler over a decade after it launched. As the only show to feature every day, 52 weeks a year in the bedtime slot on the UK’s biggest pre-school channel its position as THE bedtime show for little ones is unsurpassed. In October, It has once again rated number 1 for average TVRs and reach in households with kids 0-3. We are thrilled our latest toy range has once again tapped into the unique position the show holds with UK and Ireland households and look forward to the range remaining a top 5 pre-school property for many more years to come.”
Baby Brands Direct wholesales the current range of In the Night Garden pre-school toys manufactured and marketed by Golden Bear to independent retailers at great prices, with volume discounts and a quick dispatch service. Login now for supply of this top performing toy line!