Peter Rabbit Movie Media Update

PETER RABBIT™ exceeded all expectations on its opening weekend taking £7.24M in the UK Box Office over 3 days! That’s more than the openings for Paddington 1 (final Box Office: £37.9M), BFG (£31M) and Zootropolis (£24M)! The national review coverage secured for the movie over the opening weekend included the Guardian, The Telegraph, Daily Mail, Mail Online, Mirror, Daily Express and the Independent. Now with the Easter holidays and apt film for the season just upon us the final UK Box Office figures are set to be ASTOUNDING! 

Here’s the UK Premiere Summary Update:

• PETER RABBIT™ premiered in London on Sunday 11th March
• Beautifully styled set-up at Leicester Square Vue cinema
• Cast and crew participated in ‘green carpet’ interviews
• Celebrities and influencers in attendance
• Now in its fifth week since US launch, PETER RABBIT has taken over $93m at the US box office!












Harrods, the prestigious independent store that features prominently in PETER RABBIT as Tom McGregor’s place of work, is of course taking part in a high level of activities including: branding, signage, family activities, amazing Brompton street windows and branding throughout the store. This is likely to increase interest in the brand and filter through to wider sales. 

Broadcast Media Update:

• Peter Rabbit bounds across National Radio and TV
• Extensive consumer print campaign will roll out this weekend
• UK theatrical release on Friday 16th March

Also on Thursday 8th March, Chris Evans discussed PETER RABBIT on Radio 2, saying “I was blown away by it. It is Paddington Bear-good” and calling it “Exceptionally Good”. The show was dedicated to anybody involved in the film, entitling it ‘you’re only as small as your dreams’ – one of the opening lines from the film! On Friday 9th March, in an interview with James Corden he said, “I love Peter Rabbit, my children love Peter Rabbit…”

On Friday 9th March, Elizabeth Debicki in discussing the movie with Eamon Holmes and Ruth Langsford said, “The Tale of Peter Rabbit was given to me as a baby. It was literally the first piece of literature I’ve owned”. 

Whilst the movie plush toy rabbits have literally hopped straight out of the Baby Brands Direct warehouse, there is more on route so please place forward orders as necessary through the quick order screen. The movie effect has had seen an increase in demand for all the core baby and nursery Peter Rabbit lines too which again we are doing our best to keep up with the wholesale demand for. Now is a great time to list these beautiful, high quality toys if you don’t already and as the preferred distributor for Rainbow Designs toys, retailers can be assured of the best prices and service.