Fresh into stock this week are the much anticipated and requested Philips Avent 6-18 month classic soothers with new motifs. The ‘theme’ 2 pack prints in particular are strikingly cute and on trend, with the girls option featuring a fairy and unicorn in pretty colours including pinks, purples and turquoise. The boy led design includes a little boy and green dragon. There are also animal themed motifs which currently include a penguin and whale on a blue translucent frame and a turtle and dolphin on a pink translucent frame. These UK made soothers help to protect oral development in 6-18months by offering a collapsible symmetrical teat that is ideal for baby’s palate, teeth and gums as they grow. The silicone soothers also have a security handle for easy removal and a snap on cap to keep the teat clean and they can further be sterilised or submerged in boiling water for sterilise use. Philips Avent soothers are well known, establishing itself in the UK market in 1984 and maintaining its position as a leading authority in baby feeding products with wide spread distribution and market share. The Philips Avent soothers state that 9 out of 10 babies accept them (tested online with 100 mums, UK 2012).
Also now available in Baby Brands Direct’s increased Philips Avent range are the refreshed disposable breast pads in 2 pack size options of 24 and 60, developed in conjunction with Vikki Scott, breastfeeding advisor. The pads feature a honeycomb texture top sheet that is soft, flexible and comfortable against the skin. It has a triple layer design of ultra-absorbent material with a core that helps to trap moisture and keep skin dry day and night. For protection the outer layer is leak proof, ensuring that clothes remain dry. All this is packed within just a 2mm thickness and comes with 2 adhesive straps to keep the pads in place. Each pad is individually wrapped for optimal hygiene and supportive of an on the go lifestyle.
Trade customer requests have included the natural bottles in the pastel shades and hence we are particularly delighted to be able to offer them on the B2B portal. The natural bottles in both pink and blue in a 260ml twin pack, feature Avent’s latest teat – with spiral nipple and petal design teat base, all contributing to an increased natural latch to the likeness of a breast, aiding combination feedings, via increased softness, flexibility and comfort for baby. The bottles are also chosen by consumers for their advanced anti-colic system, with innovative twin valve that vents air into the bottle not baby! The shape of the bottle if subtly ergonomic to aid grip and is easy to use and clean. The brand is trusted by Mums having an established successful trading history whilst also providing a breadth of compatible product across baby feeding products that parents can mix, match and add to as baby grows.
Baby Brands Direct is a long standing wholesaler of Philips Avent baby products offering over 70 lines. View our online trade catalogue here or dedicated brand page here to review the range. Account holders can log in here to see prices and place orders or for retailers within the industry that would like access to stock the range an account can be applied for here.