Entertainment One the multinational mass media and entertainment company is teaming up with the National Day Nurseries Association to create a week-long PJ Masks activity-based campaign to encourage children to create their own superhero powers. Commenting on the partnership, a spokesperson from eOne says, “The newly formed partnership with NDNA represents the kind of grass roots marketing that is central to eOne’s long-term strategy of providing rich brand experiences to connect with our fans.
The campaign, ‘It’s Time to Be A Hero‘, starts on the 19th November and aims to provide nurseries in the UK with a toolkit of fun and inspiring assets to support young children to work together, get active and develop their own superpowers. These powers will explore self-control, movement, friendships, precision, listening, and memory while the activities include a training mission to the moon, fitness training, obstacle course, buying items from a shopping list to make a super food smoothie, caring for animals and playing a memory game.
The campaign will reinforce PJMasks as a household name and healthy role model for kids as it enters into 6,500 nurseries and early years care providers with PJ Masks branded resources including a 14-page activity book, masks, certificates, activity sheets, recipes and games. The tools and media activity around it are likely to stimulate further demand for PJMasks branded toys so be sure to obtain trade supply for your store from Baby Brands Direct. Toys in stock include the lights and sounds robot, figure sets including the latest ‘super moon‘ series, transforming figure set, and play sets including the headquarters, Romeo’s lab and rocket.
The campaign will also include a fundraising event to raise money for the brand’s charitable partner, children’s charity the Youth Sport Trust. “We’ve worked together to produce a wide variety of fun PJ Masks activities that support development and promote the core values of the show while also raising valuable funds for our charity partner, the Youth Sport Trust.”
Baby Brands Direct is a UK appointed distributor of PJMasks toys manufactured by Flair and a selection of approximately 20 SKUs are available for approved trade account holders to select from. Trade prices, volume discounts, loyalty credit and a fast dispatch are just some of the benefits of working with multi award winning wholesaler Baby Brands Direct.