From Playmobil’s 1.2.3 range to Bond’s DB5, there is literally something to excite and engage every age group! The importance of this can’t be underestimated – encouraging communication skills through speech, emotional development through feelings, creativity and motor skills in acting out scenarios as well as education in learning about the pieces that they depict. All of these skills and knowledge are crucial building blocks to future development and learning.

Playmobil’s 1.2.3 range is aimed at the youngest audience of circa one and half year plus, with the toys designed to be slightly chunkier and easier to grasp for less agile hands. The themes are of course suitably more gentle too, introducing farm and zoo animals, basic rescue characters and sets, and the home.

Newly launched for Spring 2023 is the 1.2.3 Fun on the Farm, that includes 4 animals, and 2 figures as well as accessories such as a wheel barrow and feeding trays. There’s also a 2 storey Family Home with working door bell, Everyday Heroes set that includes a policeman, fireman and female doctor with car and play accessories.

There’s also an expansion of the 1.2.3 range to include bath time toys! The Aqua Water Wheel includes a wheel which turns as water is poured onto via the included cup and there’s also shark and figure to play with which can also hide in the central door. Also sure to delight is the Aqua Fishing Fun with Sea Animals, that includes a slide for the included figure and 3 sea animals to enjoy as well as fishing scoop to lift them out of the water and back onto the slide or resting basin! Both help develop co-ordination and motor skills as well as learn about cause and effect.

The core Playmobil range which is suitable from about three and half years, is also expanded through the Wiltopia range, popular rescue themes (police and medical), horses and farm themes.

The Wiltopia range is proudly made from an average of 80% recycled plastic and additionally has downloadable educational content to help children learn about some of the pieces included.

At Baby Brands Direct we have selected 3 playsets, starting from £18.79 up to £57.79 trade price – great lines to have for gifting on those special occasions as they are complete with numerous pieces with distinct attention to detail, for learning and imaginative play.  

The medical rescue portfolio has been completely re-vamped and modernised in yellow and orange, whilst keeping the core play lines of doctor and patient, medical crew, motorcycle and doctor, ambulance with crew, and helicopter with crew, creating a wholesome variety of price points and opportunity in expanding one’s collection.

The core police rescue range including headquarters with prison and the squad car remain best sellers within the theme and adding to that this season is the modern police jet with projectile launcher and drone as well as policeman with a jetpack for quick take off in a set with a boat and criminal in disguise. These new rescue toys are due into stock over the next 6-8 weeks.

Playmobil has also responded to the movement towards increased awareness and care in protecting our environment and fellow beings. The Country Beekeeper has been very well received at trade fairs and at an entry price point, is likely to sell through well to parents as an introduction to the brand or additional play pieces. Similarly the Rabbit Hutch and Dog Trainer Set and Plant Scientist Set has similar encouraging sentiments. By the same token we have expanded the whole Playmobil Country range available to retailers through Baby Brands Direct, including the Farm House and Farm Shop, as well Horse collection Veterinarian set, horse with foal, picnic set with horses, and Horse Transporter.

Though suitable from 5 years plus, as an adult, whether you’re a car enthusiast, Bond fan or simply nostalgic, there’s surely something within the Playmobil car vehicle range that will want you getting these into stock! The attention to detail is AMAZING! These toys are great gifts for adults and kids, as well as sharing stories between the two and encouraging joint playtime. The iconic British Mini Copper comes with a policeman and family, whilst the A-Team Van comes with all 4 TV series characters, there’s also the Knight Rider, DB5 Goldfinger Edition and for extra fun the Porsche with remote control! The Volkswagen is also available in its iconic models of Beetle, Citroen and Camping Bus, all with extra features like removeable roofs for easy interior access of included characters and accessories for further imaginative play.

We hope retailers can take advantage of our mix and match service to ensure they can offer a wide selection of Playmobil toys without the need to invest in multiple quantities per line. With our next day delivery service, and free carriage on orders above £350, we hope to support independent retailers in keeping stock and cash flow moving.  Let’s not forget the all important end consumer, who will surely delight in seeing these new arrivals in your store soon!