Progressive Preschool Awards 2021 – Product Finalists Announced

Progressive Preschool 2021 Awards

The finalists have been announced for the 2021 Progressive Preschool Awards – and several products available at Baby Brands Direct have been chosen as contenders for the prize. As a leading wholesaler of baby and nursery products, we’re dedicated to providing our retailer customers with top baby brands and products, so it’s great to have our items recognised by this industry leading magazine and its readers.


Best STEM/Educational Range

This fun playset is a multifunctional game that can be played with both in and out of the bath. The beads in the playset are compatible with other Lalaboom beads, so it can be built upon for limitless construction fun. The set is designed for pouring, building and having fun in the water! With plenty of holes for water to escape from, a suction cup for attaching it to the bath and an ergonomic design, this is perfect for bath time fun. 


Best Preschool Essentials Range

This easy-to-clean baby carrier offers an comfortable and adaptable experience for both parents and their baby. The  ergonomic seat grows with baby from infancy to toddler years, making it great value for money for customers as they won’t need to get a new carrier as their little one grows. It also features adjustable padded straps and customisable baby head support, so it’s comfy to wear and to sit in! 

The My Size Potty features the look and feel of an adult toilet to help kids transition from potty to the real toilet. This innovative potty gets kids used to sitting on a toilet like seat, so the real thing doesn’t feel too strange for them when the time comes to move on. The toilet handle features a flushing sound to reward and encourage little one, while the built in wipe dispenser promotes good hygiene habits.


Best Infant Development Range

Babies will love this sensory stimulating piano with comfy, padded pillow, which provides perfect tummy time support to allow them to gain muscle strength and develop their gross motor skills. The melodies and songs, as well as the textures, provide sensory exploration and tactile development. It also includes a soft silicone teether so it’s perfect for teething little ones. 

  • Savannah Adventures Collection from Taf Toys

The Savannah Play & Kick is a high-quality colourful travel toy for rear facing babies. It offers a lot of fun, helps baby’s development and is safe to use in the car. This cute, animal themed play centre will engage all the senses and inspire baby to move and kick. The Savannah Tummy Time Book is a multi-sensory, free-standing book that can be taken on the go or used at home. The book features a high contrast side, as well as a brightly coloured side. This helps children’s eyes grow strong and able to process information. 


The winners will be revealed in the ceremony which begins lunchtime on Thursday 11 November 2021 at the Grosvenor House Hotel in London. Leading wholesaler, Baby Brands Direct will keep you updated on the results of the awards!