Leading plush toy manufacturer, Rainbow Designs, has confirmed that their Paddington range is in high demand currently thanks to the excitement around the upcoming new instalment in the Paddington Bear film franchise. A spokesperson for the brand has said that the brand has “started to see a high demand on Paddington stock, after the new Paddington in Peru trailer dropped. Paddington is very much over performing. Just as we saw in 2014 and 2017 for the previous movie releases, this will only continue as we get closer to the launch of Paddington in Peru on the 8th of November.”
The Paddington UK merchandise retail value in 2022 was around £24.7m, with a 121% sales uplift from the first Paddington movie and a 127% sales uplift from the second film. These figures are only expected to grow from the release of the new Paddington film, which sees the beloved bear go to Peru with the Brown family. With the film set to have a UK release in November 2024, it’s a great time for wholesale customers to stock up on Paddington lines – in order to facilitate the hype!
Paddington Bear is a beloved children’s character, first appearing on 13 October 1958 in the book A Bear Called Paddington. The character was inspired by a lone teddy bear that creator Michael Bond noticed on a shelf in a London shop, which he then bought for his wife. This sweet bear comes from ‘darkest Peru’, always gets into trouble and loves marmalade sandwiches.
As a leading wholesaler of nursery goods, Baby Brands Direct offers a selection of high quality, beautiful Paddington toys from Rainbow Designs. These sweet plushies are sure to inspire nostalgia in parents and great parents, as well as enchanting younger fans whose first introduction to the beloved bear was through the CGI films!
Babies will love the super soft My First Paddington, which is made out of lovely plush fabric that is gentle against baby’s skin right from birth. It also features embroidered eyes, so there’s no choking hazard. The Paddington Ring Rattle and Paddington Comfort Blanket are also suitable from birth. These lovely products are made with soft fabric and a lot of love. They feature Paddington’s adorable smiling face and offer soothing tactile stimulation. The Paddington Unfold and Discover cot bumper book is a cute activity toy that features high contrast colours, multiple textures and crinkles for sensory stimulation, as well as a mirror and teether! A great option for encouraging tummy time and learning through play!
Rainbow Designs also have a great selection of Paddington Bears for older consumers. For example, the Paddington Bear with Boots and Case is perfect for collectors and enthusiasts – though it’s still a great toy for children. Here, Paddington wears his renowned duffel coat which features real toggles. He also wears a battered red felt bush hat and shiny red wellington boots, while holding his brown travel case.
Rainbow Designs is a popular brand that provides customers with beautiful toys from their favourite childhood franchises. Baby Brands Direct are pleased to offer Rainbow Designs products as competitive wholesale prices to independent businesses. Register today to take advantage of our catalogue of products!