Safety 1st products are a popular purchase with parents, grandparents, carers and schools as after all what could be more important than the safety of the child. The brand specialises in simple accessories that make the environment around a safer place for little ones, designed to target their height and size, and development stage in terms of curiosity and motor skills. Regular purchases include cupboard, door and drawer locks that save little ones getting fingers caught or coming into contact with things they out not to be.
Last year Safety 1st launched their ‘secret button’ range of home safety proofing products which are now available at Baby Brands Direct. The concept is that little ones will find the button they each have and press it, but this is NOT what unlocks the mechanism and hence acts as a decoy, distracting them and moving them along. Tests have shown that the locks distract even the cleverest of toddlers while lab strength tests also proved them to be stronger than leading competitors. Available to trade from leading wholesaler includes the Safety 1st secret button in multi-use, flex lock and slide lock. Each has great product demonstration videos (available on product pages) for consumers to watch in order to help sell through, ensure correct fitting and make the most of the product.
The popular essential booster seat that is available in red and grey is now also available in pink! It features 2 fixing straps for an easy and secure installation, rubber grippers on the underside for stability and an easy to clean surface. The item also comes with the latest in legislation, having a 3-point safety harness for optimum safety.
2 very exciting new lines include the BackPack Changer and SecurTech Flat Step Metal gate. The changer is a first in maternity bags by Safety 1st and is unisex being a back pack in universal black. It is bursting with practicality having 17 compartments and pockets, including zippered side compartments for food and clothing. It also comes with a changing mat and has a baby wipes box, removable baby bottle pocket and soother pocket. At a SRP of £39.99 it offers great value for money.
The Safety 1st SecurTech Flat Step Metal Gate is the latest in U pressure gates (no drilling needed, fits with 4 pressure points) having a super thin step over bar to avoid trips and falls that can be particularly dangerous at the top of stairs. It also has a visual indicator that confirms the gate is fitted securely, and easy ergonomic handle for easy one-handed opening and closing. The gate is also extra wide (73-80cm) making it much more convenient at home, and can be extended further with separate extensions to 101cm.
Last but not least the popular comfort potty training seat is back! Now in a refreshed white and neutral lime colour, it offers the simple but leading features of extra padding for comfort, handles for the child to sit easily and stably on the toilet, and it adaptable for both genders with its included deflector.
Baby Brands Direct is a great place to consolidate your baby and nursery products sourcing. Supply is available of approximately 80 brands, culminating in a choice of some 2,500 products that retailers can mix and match from. With UK carriage free at just £200 there’s no need to wait to stock the new lines available this week.