Spring NEW Lines from Safety 1st

We are delighted to have in stock some fresh lines within our wholesaler portfolio from the internationally renowned brand for the safety of baby and child; Safety 1st.  Their products are developed for use by parents with the needs in mind for their ability to ensure little ones can explore each stage of their development safety.

They have just launched a health and care kit, an almost essential and easy purchase for every new parent containing fundamental items including a hair brush, comb, nail clipper and scissors. Safety 1st offer 2 price points in this range, the essentials entry point kit has 6 items at an SRP of £12.99 whereas the luxury ‘vanity’ set has 8 items including a multi-use thermometer at an SRP of £17.99. Both come in a modern, neutral fashioned carry case that keep items organised, clean and portable.

Also new in this season is the swing tray adjustable height booster seat in two colour options.  The booster seat forms another essential purchase whether it is used on the floor to prop baby up or on a dinning chair for mealtime. Safety 1st has designed the product with a swing out tray ensuring ease for parent in putting the child in the seat and also removing them from it. In addition, as if by magic this seat really offers a USP in offering a 3 height option so truly adapting to baby’s growth. With an affordable SRP of £19.99 this is certainly a product every comprehensive retailer should offer. The baby brand also offer the item in a more basic format without tray and high back but still with the same quality safety harness standards and comfort.

A best-seller here at Baby Brands Direct within the Safety First range is the Timba wooden highchair so the addition this year of the item now in white should sell well. The item is a popular choice for parents as it serves their needs from baby’s early age of 6months right up to around 10years. It is the adjustable mechanics of a footrest, seat and removable tray that ensure it is fully adaptable to the child’s stage of growth and makes for a sound investment.

Last but not least, are the essential tools of potty training! The toilet seat is perhaps the final stage in learning, so help parents make it a success by offering this reputable brand as a solution. The Safety 1st comfy cushion potty seat has been in the range for many years and refreshed for 2018 and is a staple product that offers comfort, fits to most standards toilets and is easy to clean and lightweight for easy transportation.

Established in the millennium, Baby Brands Direct is a multi-award winning wholesaler of Safety 1st Products. Registered account holders in the baby and nursery trade can obtain products at trade price (same as buying directly from the manufacturer) with the added benefit of volume discounts,  same day dispatch, loyalty credit and more!