Baby Brands Direct is delighted to have been approached by Summer Infant for the exclusive wholesale of their product to the independent baby and nursery sector. There are now over 80 products in stock for trade customers to easily access alongside other leading nursery brand names.
Summer Infant offer a fantastic range of booster seats starting from a trade price of £14.19 to £31.19, and include modern sleek designs with multiple functionality from floor sitting to secure placement on highchairs and easy foldup for travel, to their colourful 3 stage seats including floor, booster and activity seats with multiple toys.
Their potty training range of products represents a key category for the brand with their ‘My Size Potty’ a must have listing for all retailers with global sales hitting 1mn units per annum! The My Size is a potty that looks just like an adult toilet and helps with association and training through its realistic sounds. All the potties are design to help parents through the training process, for example The fun potties come with reward stickers and the step by step potty offers complete longevity of use from potty, to training seat to step stool.
Another key category for Summer Infant are their range of bath tubs that range from entry level price points of £3.99 trade right up the five star luxury baby tubs of £39.69. Each product is designed with understanding of the delicacy of those early washes, including slings and supports to make both parent and baby comfortable, whilst also considering the rapid development of baby and need to provide value for money. For example the splish and splash baths, come with a removable sling support with headrest, has a padded contoured seat for infants and a large seating to be used for toddlers.
Summer Infant has an award winning range of Swaddles, that are extra soft and have adjustable wings to provide a perfect snug fit for each individual baby. The secure design creates a cosy, womb-like feeling for baby and prevents the startle reflex that can wake up little ones. A very popular phenomena, these swaddles are sure best-sellers with their gorgeous designs and are available in a mix of pack size options including singles, twin packs to best for value triple sets.
Within the nursery room, the brand offers safety rails which uniquely to the offering at Baby Brands Direct includes double bedrails to secure both sides of the bed. There are also 2 star products in this category, the Vibrating crib wedge and By Your Bed Sleeper. The former elevates baby’s head and torso to 10 degrees and aids easier breathing, digestions and help reduce reflux. It’s soothing vibrations are a sure USP and it includes an auto shut off feature. The By Your Sleeper is the only bedside crib with adjustable incline. It is also height adjustable through its frame and legs and has breathable mesh sides, allowing baby to sleep as close as possible to parents whilst being safe. It even has a soft glow nightlight and can be rocked for the ultimate soothing experience.
There has been a lot of trade press recently about the launch of additional lines to the Slumber Buddies range of comfort soothers. The new deluxe range, brings new characters and also cry activation feature which automatically turns on the buddies. All the slumber buddies provide light shows, music and sounds to soothe and comfort baby. There is also an entry range of product including a huggable hedgehog and bunny with heartbeat and breathing sounds.
The range of baby safety monitors are developed with the latest use of technology and include an option to pair up with a mobile device for live streaming of baby from anywhere at any time. There is also a digital prenatal listening system that has been in the range for over a decade and supports its popularity and unique offering in the market place for listing to baby’s heartbeat, kicks and hiccups.
The Summer Infant playpen is a must have for all good independent retailers! The multi award winning Pop N Play is a flagship product of the brand and available in 3 options, allowing retailers to tailor best to the level of need and budget at hand. The product is ultra-light and compact, ensuring it can be set up and dismantled in seconds whilst being portable. The deluxe version had the added benefit of a padded floor for extra comfort, whilst the ultimate version additionally offers a UV canopy. The canopy can also be bought as an add on product later on.
When it is time to travel, many of the products within the range offer easy fold up to a compact size to enable ease of transportation. There are also other products within the range support travel include 2 changing bag styles, with changing mats and removable stroller attachment straps, and multiple tailored compartments. There is also a range of pram inserts and shades to ensure baby’s comfort and protection from the sun respectively.
Summer Infant also provides innovative single products within other categories. These include the 3 in 1 lounger, that grows with baby for a newborn lounger, to tummy time mat with activity toy bar to support cushion to sit up. There is also an award winning body comfort pillow that contours the body to support tummy, back and hips for a better sleep. It can also be used for feeding baby and as a toddler sit up support nest. The safety gate in the Summer Infant range is also unique in that it is a soft mesh retractable fabric, providing an alternative to traditional metal and wood gates and very easy, quick access to baby.
Another multi award winning product in the range with multiple favourable social reviews, is the Pop N Jump folding activity centre with removable UV canopy. It has a lightweight folding frame, comes fully assembled and unfolds in seconds, features 3-levels of height adjustment, a jumping support seat that can be easily removed and machine washed, and interactive toys including a spinner ball, rattle, teether and mirror book to entertain baby.
The Summer Infant brand is one that all trade customers can benefit from, with its wide range of award winning and multi feature product in multiple baby and nursery categories . Log in now for access to trade prices, next day delivery, volume discounts, loyalty credit and more!