Bathtime is an essential daily part of baby’s routine. It’s an important part of the day, helping to ensure baby is clean and healthy, as well as allowing parents and other family members to bond with the baby. It can also be a great time for baby to play! Water can be really fun and kids love exploring the different feelings, sounds and […]
At Baby Brands Direct, we pride ourselves on offering a huge variety of high quality toys to suit all needs! Our range of ride on toys from leading brands like VTech, Little Bird Told Me and Infantino provide great choice for parents looking to keep their kids entertained and also get them moving independently. Ride on toys are perfect for young children that are beginning […]
Exciting news! Baby Brands Direct have a huge selection of great new toys from VTech and Leap Frog now available to buy wholesale! With around 35 new products expanding the existing ranges, there’s plenty of choice for retailers! Kids will love the new additions, thanks to their colourful designs and friendly animal characters – such as the adorable and snuggly […]
It’s that time again! We’re pleased to announce that the winners for the Mother & Baby Awards 2025 have been picked! The Mother & Baby Awards celebrate the best brands and products. Each nominee is chosen by the real parents who use these products, so the winners reflect the oroducts that are most popular with […]
Lamaze is a world renowned brand, known for its vibrant and cheerful toys! For over six decades, Lamaze has worked hard to create toys and products that nurture young children’s development through joyful and engaging play. Their delightful toys are enriching, designed to encourage natural curiosity and exploration. All Lamaze toys are created in accordance […]
Global brand, VTech, had a great PR month in July. Overall, VTech and sister brand, Leap Frog, had 29 pieces of coverage across both brands in July, 13 of which were online and 16 were social posts. Combined, these posts reached an audience of 2.21 million, helping to build brand awareness in new audiences. VTech […]
Popular educational toys brands VTech and LeapFrog will be pushing a huge TV and digital campaign in the last quarter of 2024, showcasing a wide selection of their products through advertising online and during commercial breaks on children’s TV channels! From September to December 2024, the brands will be exposed to a wide audience of […]
Leading plush toy manufacturer, Rainbow Designs, has confirmed that their Paddington range is in high demand currently thanks to the excitement around the upcoming new instalment in the Paddington Bear film franchise. A spokesperson for the brand has said that the brand has “started to see a high demand on Paddington stock, after the new […]
Fat Brain Toys is an award-winning brand, established in 2010 by a husband and wife team. The brand offers a range of toys that are designed to provide tactile, visual and auditory stimulation. All their toys are brightly coloured to engage a child’s eyesight and are also created with a variety of textures, which kids will love to touch and feel. Allowing children to engage in sensory […]
Infantino is a popular baby and nursery brand, having won multiple awards for its innovative and stylish products. All of Infantino’s products are designed and manufactured with functionality and value for money in mind – as well as being eye-catching on the shelf and full of unique charm. Leading wholesaler, Baby Brands Direct, are pleased […]