Leap Frog are celebrating a fantastic win at the Made for Mums 2025 awards, with their new Leapstart Reading Buddies gaining gold in the Best Educational/Learning Toy (over £20) category! This new digital interactive tool encourages children to read by introducing them to their cute tiger buddy who helps them read and discover new words and stories! This starter set comes […]
At Baby Brands Direct, we are excited to announce we have some fantastic new lines available from Rainbow Designs! This brand is known for its high quality licensed soft toys that are perfect for young children to cuddle and snuggle! Founded in 1971 by Mike Mutters, Rainbow Designs has been bringing children’s favourite characters to life for over […]
Gabby’s Dollhouse is currently one of the most popular kids series’ in the world. The show is reported to have received 108 million Netflix views in the first half of 2025, becoming Netflix’s most-watched kids’ title and third most-watched series overall! Preschool News have reported that the franchise has grown from strength to strength – particularly in the last few weeks following the success of Gabby’s&n
Young babies and toddlers love to move around. Every action is a part of their discovery of the world around them, as well as a way for them to learn how their bodies work. For tummy time or independent play, they need a safe, comfortable space that gives them freedom to move and play as they please. Parents will […]
Looking for perfect products to stock up on for the festive season? Leading wholesaler, Baby Brands Direct have a great selection of fantastic gifting options available to buy wholesale from leading toy brand, Halilit! Halilit offer a selection of beautifully packaged gift sets that make for perfect Christmas presents. These gift sets contain a variety of fun, complementary baby sized musical […]
The past couple of weeks have been big for Leap Frog! Their new LeapMove toy, which encourages children to move while they learn, was featured on ITVs This Morning’s section ‘This Season’s Hottest Educational Toys‘! The section focused on the best educational toys that supported children’s learning now that they’re back at school. ITV state that ‘60% of parents‘ buy educational toys and […]
Vehicle figurines are always a huge hit with kids for a variety of reasons. They’re fun and familiar, reflecting a child’s real life surroundings and experiences as they encounter cars, trucks and other vehicles in day to day life. They provide a load of opportunities for engaging and imaginative play – as well as helping teach […]
Tummy time is an important stage in development that helps strengthen muscles and promote movement! Tummy time when parents give their baby a small amount of time lying on their tummy while they are awake, so that they can get used to being in this position, giving them a head start for crawling and further movement. Tummy […]
TOMY is a brand that needs no introduction, with decades of experience providing high quality toys to children all around the globe. The brand has continued to innovate throughout the 80 years since its inception, including producing exciting toys from a number of licenses and franchises. TOMY is a great choice for retailers seeking engaging and high quality toys […]
Baby Brands Direct are pleased to announce that we have some exciting new arrivals from Infantino, available to buy wholesale now! Infantino is one of our leading brands, with a diverse range of stylish and practical products that are designed to provide 24/7 support to mums and dads! The new products on offer are designed and manufactured with the distinctive Infantino colour palette […]