Toy Story 5 has seen the franchise’s biggest box office debut yet! The new film, starring the voice talents of acclaimed actors Joan Cusack, Tom Hanks and Tim Allen, has taken an estimated $312 million over its opening weekend! Not only is this the biggest box office opening weekend for the Toy Story franchise, but this figure has made it the biggest global opening of a US […]
Leading wholesaler, Baby Brands Direct, are pleased to announce the arrival of some exciting new products from electronic toy giants, VTech and Leap Frog! These new activity toys are sure to delight and entertain young children for hours – with plenty of engaging features to introduce learning through play! The new selection from VTech includes licensed toys featuring beloved […]
Leading UK based wholesaler, Baby Brands Direct are pleased to announce the arrival of a new brand, MV Sports & Leisure, who specialise in wheeled toys and outdoor play – perfect for the summer months! These products are available to buy wholesale at competitive prices, with no minimum order values. The brand offer a great range of […]
Gabby’s Dollhouse is one of the most popular recent children’s franchises, becoming Netflix’s number one kids’ original series globally in 2025 – and ranking fourth overall for their original series’. Gabby’s Dollhouse also gained over one billion YouTube views – and the brand expanded to a console game, retail experiences and stage shows! Each episode of Gabby’s Dollhouse begins with live-action Gabby u
Leading wholesaler Baby Brands Direct is offering a new promotion on selected products in our VTech toy range! Customers can get 10% OFF these great toys until 31st May 2026, or until stocks last! This is the perfect opportunity for retailers to drive sales with products from a brand that parents around the world know and trust. VTech […]
The highly anticipated release of the latest installment in the Toy Story franchise is just around the corner, with the release date set for June 19th – and Baby Brands Direct have some exciting new arrivals available from VTech to help independent retailers get prepared for the hype! The new range is full of exciting features that are sure to […]
2026 marks 100 years of Winnie the Pooh and fans of the beloved, honey eating bear all over the globe are celebrating! 2026 marks 100 years since the 1926 publication of A.A. Milne’s original Winnie the Pooh book! This month, a great new event is opening in London for one weekend only! Winnie The Pooh: The Lost […]
The Munchkin Bounce and Play Door Bouncer is one of our most popular Munchkin products – and it’s not hard to see why! From the bright orange and yellow design and adorable Lenny the Lion plush on the front, to the sturdy build that lets baby bounce for hours, it’s a product that definitely stands out on the shelves! It’s a great […]
Leap Frog are celebrating a fantastic win at the Made for Mums 2025 awards, with their new Leapstart Reading Buddies gaining gold in the Best Educational/Learning Toy (over £20) category! This new digital interactive tool encourages children to read by introducing them to their cute tiger buddy who helps them read and discover new words and stories! This starter set comes […]
At Baby Brands Direct, we are excited to announce we have some fantastic new lines available from Rainbow Designs! This brand is known for its high quality licensed soft toys that are perfect for young children to cuddle and snuggle! Founded in 1971 by Mike Mutters, Rainbow Designs has been bringing children’s favourite characters to life for over […]