Hey Clay, a beloved brand in the world of creative play, has an intriguing history that highlights the fusion of art and innovation. Founded in the early 2000s, Hey Clay quickly gained popularity for its uniquely soft and pliable modeling clay that does not dry out, allowing children and adults alike to shape, mold, and […]
Spring 2026 is full of fantastic new innovations from Vtech and we are delighted at Baby Brands Direct to have them available in stock wholesale for retailers to mix and match in as little as single units! Delight your young customers (and yourselves) with an investment in new toy stock for your store ensuring you […]
LeapFrog was founded over 30 years ago by Michael Wood and Robert Walker, who revolutionised the educational toy industry with its innovative blend of technology and learning. The company’s name was inspired by the concept of “leapfrogging” traditional education methods to provide children with a more interactive and engaging experience. Mike believed that children learn […]
Medela, the brand trusted by millions of mums worldwide and the #1 breast pump brand used in hospitals, recently announced it has been recognised with two major honors. The company was named the #1 Most Trusted Breast Pump brand in the United States and Canada for 2026 by the BrandSpark Most Trusted Awards, marking its […]
Dr Brown’s is one of the most recognisable baby brands in the world. Since the brand’s inception in 1996, Dr Brown’s has become synonymous with high quality and excellent functionality. The brand is one of the top 3 baby bottle brands, and the number 1 paediatrician recommended bottle in the US! The Dr Brown’s anti-colic baby bottles feature their […]
LittleLife is a UK-based company renowned for its innovative range of outdoor gear and travel accessories designed specifically for children and families. Founded with a mission to make adventures safer and more enjoyable, LittleLife offers products such as backpacks, travel harnesses, life jackets, and camping gear that combine functionality with fun, colourful designs that appeal […]
Clementoni, the renowned Italian toy company, has been a beloved name in the world of educational and creative play since its founding in 1963. Known for its commitment to quality and innovation, Clementoni combines fun with learning, offering a diverse range of products that inspire curiosity and skill development in children of all ages. From […]
Copper Pearl Inc. is a company that has taken the baby world by storm with its innovative and stylish textile products for baby and nursery. Established in 2015, Copper Pearl is dedicated to creating high-quality and functional items that make parenting a breeze. From their signature multi-use covers to bibs, burp cloths, and more, each […]
Over 40 new lines are available from Baby Brands Direct of Janod’s leading brand of toys. Specialists in wooden toys, their products are made from FSC certified wood and cardboard and beautifully decorated in water-based paints that are safe for little ones. Their products range from enchanting stackers, to captivating role play toys through to […]
