Leading wholesaler Baby Brands Direct is offering a new promotion on selected products in our VTech toy range! Customers can get 10% OFF these great toys until 31st May 2026, or until stocks last! This is the perfect opportunity for retailers to drive sales with products from a brand that parents around the world know and trust. VTech […]
When it comes to keeping baby calm and comfortable, every detail matters to mum and dad. Soothers are a great tool to help young children regulate their emotions, allowing them to complete natural suckling motions that soothe them – hence the name! At Baby Brands Direct, we offer our customers high quality branded soothers from […]
The highly anticipated release of the latest installment in the Toy Story franchise is just around the corner, with the release date set for June 19th – and Baby Brands Direct have some exciting new arrivals available from VTech to help independent retailers get prepared for the hype! The new range is full of exciting features that are sure to […]
As mum’s body changes during her pregnancy, finding a comfortable sleeping position can become a real challenge. The bump can get in the way and aches and pains in joints can be a real problem, resulting in poor sleep. It’s important for mums to get a good night sleep, in order to maintain their physical and mental well-being so that […]
Baby Brands Direct is very excited to launch to trade the latest new arrivals from Keel Toys; a trusted nursery plush toy brand with its roots dating back to 1947. The family run business is now in its third generation, with the fourth already involved, and grown into one of the UK’s leading soft toy […]
Parenting can be hectic and stressful, even at the best of times. Because of this, parents often seek out equipment that will make their day to day lives easier. One thing that is almost guaranteed to happen is their baby crying for milk when they’re out and about – meaning that they need a fresh […]
Hey Clay, a beloved brand in the world of creative play, has an intriguing history that highlights the fusion of art and innovation. Founded in the early 2000s, Hey Clay quickly gained popularity for its uniquely soft and pliable modeling clay that does not dry out, allowing children and adults alike to shape, mold, and […]
At Baby Brands Direct, we aim to support our wholesale customers with the highest quality baby and nursery products available from top brands. All of our stocked items are designed with families in mind, since a parent’s top priority is ensuring that their child is safe, comfortable and happy – and as such, our range […]
Spring 2026 is full of fantastic new innovations from Vtech and we are delighted at Baby Brands Direct to have them available in stock wholesale for retailers to mix and match in as little as single units! Delight your young customers (and yourselves) with an investment in new toy stock for your store ensuring you […]
LeapFrog was founded over 30 years ago by Michael Wood and Robert Walker, who revolutionised the educational toy industry with its innovative blend of technology and learning. The company’s name was inspired by the concept of “leapfrogging” traditional education methods to provide children with a more interactive and engaging experience. Mike believed that children learn […]