Munchkin is a brand that prides itself on the ability to innovate and create exciting new products that make parenting easy and fun for mums and dads around the globe. A US brand, with a large office in Yorkshire providing the company with a foothold in the UK, the brand has gone from strength to […]
VTech and LeapFrog are world renowned for creating wonderful educational toys that teach children a variety of fundamental topics – such as words, numbers, colours, shapes and animals. We spoke to Rebecca Lazarus and Mike Lynch, Senior Brand Managers at VTech and LeapFrog, to find out more about the brands and their products! Can […]
This month, Baby Brands Direct were lucky enough to speak to Adam Moore, Marketing Communications Manager at Playmobil to find out more about the brand, the products and the inspiration behind decades of bringing fun and excitement to kids worldwide. We recently added new Playmobil products to our extensive range of playsets and figures. Check […]
We have just launched some amazing new Lansinoh lines, available to buy wholesale! The new range includes the Lansinoh Lanolin Minis 3 pack, which are perfect for mums on the go as they can easily slot them into their changing bags or handbags for much needed relief when out and about. The Lansinoh Starter Set is […]
This month we were privileged to interview Daniel Smith from MAM UK who has shared an insight into the Company alongside helpful guidance and information for retailers stocking or intending to offer the brand in store. When was MAM launched and what was the founding inspiration behind the baby products? MAM was launched back in […]
We are delighted to share the insights of the interview that we’ve had the pleasure of conducting with the Managing Director of Bambino Mio. Mr Schanschieff MBE, shares valuable history on the foundations of the Company that is today an internationally reputed and multi award winning firm. He also touches upon the brand differentials and […]
This month Baby Brands Direct is delighted to share an interview with Chris Tough, the Category Marketing Manager at Munchkin! A must read for retailers stocking the Munchkin brand, with insights into the Company’s foundation, direction and success. Who founded the Company and what was the inspiration behind setting it up? The company was […]
Baby Brands Direct is delighted to present a privileged interview with Hayley Napier, the U.K. Brand Manager for Fisher-Price. 1. For how many years has Fisher-Price® been involved in bringing a smile to the face of consumers and what does the 2017 Tommy ‘Best Toy Brand’ award reflect. For more than 80 years, Fisher-Price® has […]
The team at Baby Brands Direct would like to thank Sarah Brownrigg, Tommee Tippee’s UK Digital Marketing Manager for her time and participating in this insightful and in depth interview which we hope our retailers will benefit from. How did the formation of the Company come about and why was it called Tommee Tippee? 50 […]
Diono is an established and successful travel accessories brand in the UK with a number of market leading products and over the last 12 months in particular has built on the brand with a revolutionary innovation in car seats. Head of Marketing Jo Ebdon-Muir shares the challenges this brought and why the change is pivotal […]