Baby Brands Direct is very excited to launch to trade the latest new arrivals from Keel Toys; a trusted nursery plush toy brand with its roots dating back to 1947. The family run business is now in its third generation, with the fourth already involved, and grown into one of the UK’s leading soft toy […]
Medela, the brand trusted by millions of mums worldwide and the #1 breast pump brand used in hospitals, recently announced it has been recognised with two major honors. The company was named the #1 Most Trusted Breast Pump brand in the United States and Canada for 2026 by the BrandSpark Most Trusted Awards, marking its […]
Kaloo, a renowned French brand established in 1995, has built a stellar reputation for creating high-quality, giftable plush toys that captivate both children and adults alike. With a dedication to craftsmanship and safety, Kaloo combines soft, luxurious fabrics with charming, whimsical designs that evoke warmth and comfort. Their plush toys are not just playthings; they […]
Keel Toys was founded in 1947 and is very well established in the design and manufacturing of plush toys. Not only does it provide quality teddies at affordable prices but continues to evolve to consumer behaviours including the need for eco friendly toys. KeelEco identifies the toys in the range that are manufactured and stuffed […]
Tommee Tippee the UK’s no. 1 Baby Feeding brand, has been celebrating World Breast Feeding week via it’s Breastival campaign through its social media channels. From the 1st -7th August, they have been bringing new and expectant parents a weeklong festival of all things breast feeding! The digital festival has been hosted on their Instagram […]
Early Learning Centre (ELC), established in 1974 is a household, trusted toy brand within the UK. Supply of a select range of its baby, nursery and toy lines are available through distributor Baby Brands Direct to approved UK independent retailers. This month additional product lines have been added to the wholesale range from gyms to […]
Thomas & Friends participated in the run up to the BBC’s Children in Need’s Appeal night on the 16th November by taking part in the ‘Get Your Ears On’ theme campaign. In the scene, character ‘The Fat Controller’ gathered ‘Thomas the Tank Engine’ and the ‘Steam Team’ together to make an important announcement – they […]
The ultimate objective of swaddling is to encourage a restful, safe sleep for baby, which in turn ensures they awake healthy and in good spirits. An undisturbed sleep for baby also supports parents in resting well as opposed to any anxiety and fatigue associated with responding to baby. Swaddling is not a new phenomena, but […]
A fabulous and growing brand, MAM’s range of products including soothers and bottles is a must listing for every retailer from nursery specialists through to pharmacy stores. Why? Read on for the facts. Data released today from Nielson, confirms that MAM have a bottle market share of 17.1%, this makes it the second biggest bottle brand […]
