In recent weeks news of 10 year old, Evie Hill’s extraordinary discovery of a Mexican axolotl under a bridge in River Ogmore in Bridgend, Wales, has captured the attention of major media outlets and fascinated experts as well as the nature loving girl’s classmates. It is the first documented discovery of an axolotl in the […]
Spring 2026 is full of fantastic new innovations from Vtech and we are delighted at Baby Brands Direct to have them available in stock wholesale for retailers to mix and match in as little as single units! Delight your young customers (and yourselves) with an investment in new toy stock for your store ensuring you […]
LeapFrog was founded over 30 years ago by Michael Wood and Robert Walker, who revolutionised the educational toy industry with its innovative blend of technology and learning. The company’s name was inspired by the concept of “leapfrogging” traditional education methods to provide children with a more interactive and engaging experience. Mike believed that children learn […]
A trade price drop, although rare, is always welcome news for retailers – offering an opportunity to boost profit margins while remaining competitive in an increasingly crowded marketplace or to fund promotions to drive sales. We know that you rely on our integrity and ability to source products at the best prices for you at […]
LittleLife is a UK-based company renowned for its innovative range of outdoor gear and travel accessories designed specifically for children and families. Founded with a mission to make adventures safer and more enjoyable, LittleLife offers products such as backpacks, travel harnesses, life jackets, and camping gear that combine functionality with fun, colourful designs that appeal […]
Clementoni, the renowned Italian toy company, has been a beloved name in the world of educational and creative play since its founding in 1963. Known for its commitment to quality and innovation, Clementoni combines fun with learning, offering a diverse range of products that inspire curiosity and skill development in children of all ages. From […]
MAM is accelerating their climate action with the introduction of MAM Original Pure, their first carbon neutral soother. Following almost a decade of intensive research, MAM have now successfully implemented a sustainable product innovation using renewable raw material sources that are 100% traceable along the supply chain regarding environmental and social standards. The new material […]
From Playmobil’s 1.2.3 range to Bond’s DB5, there is literally something to excite and engage every age group! The importance of this can’t be underestimated – encouraging communication skills through speech, emotional development through feelings, creativity and motor skills in acting out scenarios as well as education in learning about the pieces that they depict. […]
With a UK manufacturing history in plastics dating back to the 1960s, the East Coast Group is well placed to be trusted for its production of nursery changing mats. It’s in house design team combined with UK manufacturing, ensure that prints are on trend with a high standard of quality respectively. The all in one […]
