An interactive space-tastic adventure for little ones has launched, taking beloved children’s character Peppa Pig to infinity and beyond! Peppa Pig’s Space Adventure arrived this Spring and is taking over a dedicated space at the NEC Birmingham until November. The experience is described as a hands-on, walk-through experience designed for pre-schoolers, where they can wander through Peppa’s garden
Toy Story 5 has seen the franchise’s biggest box office debut yet! The new film, starring the voice talents of acclaimed actors Joan Cusack, Tom Hanks and Tim Allen, has taken an estimated $312 million over its opening weekend! Not only is this the biggest box office opening weekend for the Toy Story franchise, but this figure has made it the biggest global opening of a US […]
Leading wholesaler, Baby Brands Direct, are pleased to announce the arrival of some exciting new products from electronic toy giants, VTech and Leap Frog! These new activity toys are sure to delight and entertain young children for hours – with plenty of engaging features to introduce learning through play! The new selection from VTech includes licensed toys featuring beloved […]
Gabby’s Dollhouse is one of the most popular recent children’s franchises, becoming Netflix’s number one kids’ original series globally in 2025 – and ranking fourth overall for their original series’. Gabby’s Dollhouse also gained over one billion YouTube views – and the brand expanded to a console game, retail experiences and stage shows! Each episode of Gabby’s Dollhouse begins with live-action Gabby u
Leading wholesaler Baby Brands Direct is offering a new promotion on selected products in our VTech toy range! Customers can get 10% OFF these great toys until 31st May 2026, or until stocks last! This is the perfect opportunity for retailers to drive sales with products from a brand that parents around the world know and trust. VTech […]
In recent weeks news of 10 year old, Evie Hill’s extraordinary discovery of a Mexican axolotl under a bridge in River Ogmore in Bridgend, Wales, has captured the attention of major media outlets and fascinated experts as well as the nature loving girl’s classmates. It is the first documented discovery of an axolotl in the […]
The highly anticipated release of the latest installment in the Toy Story franchise is just around the corner, with the release date set for June 19th – and Baby Brands Direct have some exciting new arrivals available from VTech to help independent retailers get prepared for the hype! The new range is full of exciting features that are sure to […]
Spring 2026 is full of fantastic new innovations from Vtech and we are delighted at Baby Brands Direct to have them available in stock wholesale for retailers to mix and match in as little as single units! Delight your young customers (and yourselves) with an investment in new toy stock for your store ensuring you […]
Kids are naturally fascinated by aeroplane toys because they ignite their imagination and sense of adventure, allowing them to explore the thrilling world of flight from the comfort of their playroom. These toys represent freedom, speed, and the excitement of travel, concepts that captivate young minds eager to discover new places and experiences. Additionally, aeroplanes […]
We’re pleased to announce the arrival of the new sleep technology range from VTech and Leap Frog, available to buy wholesale at Baby Brands Direct now! This new range features baby monitors, sleep aids and the innovative V-Hush Rocker that can be attached to buggies and prams! All of these products are perfect for helping baby get a restful sleep, as well as […]