Leading learning toys brand, Leap Frog, have provided Baby Brands Direct with some insight into their top selling toy lines under £30 SRP! These toys are all budget friendly which is great news for both retailers and consumers. They’re also not sold in Smyths, so are a great niche for independent businesses to tap into […]
Baby Brands Direct are pleased to announce the arrival of two new fantastic brands – Smoby and Simba – to our catalogue, opening up a whole host of new wholesale products to our customers. Both brands are European, with French brand Smoby being formed in 1924 and becoming part of the Simba Dicke family in […]
It’s been nearly 70 years since the creation of Paddington Bear and the recent events taking place in London have shown that the public still can’t get enough of this beloved, Marmalade munching bear! Paddington the Musical has taken over the Savoy Theatre in London’s West End, receiving rave reviews and selling out shows! The show runs throughout 2026 and 2027 and is based on the 2014 film, […]
Baby Brands Direct are delighted to announce the arrival of new Care Bears plush toys, rattles and comforters from leading licensed toys manufacturer, Rainbow Designs! These delightful toys feature a modern spin on these classic characters, bringing their design up to date with current trends! The Care Bears were created by Those Characters From Cleveland […]
An interactive space-tastic adventure for little ones has launched, taking beloved children’s character Peppa Pig to infinity and beyond! Peppa Pig’s Space Adventure arrived this Spring and is taking over a dedicated space at the NEC Birmingham until November. The experience is described as a hands-on, walk-through experience designed for pre-schoolers, where they can wander through Peppa’s garden
Toy Story 5 has seen the franchise’s biggest box office debut yet! The new film, starring the voice talents of acclaimed actors Joan Cusack, Tom Hanks and Tim Allen, has taken an estimated $312 million over its opening weekend! Not only is this the biggest box office opening weekend for the Toy Story franchise, but this figure has made it the biggest global opening of a US […]
Leading wholesaler, Baby Brands Direct, are pleased to announce the arrival of some exciting new products from electronic toy giants, VTech and Leap Frog! These new activity toys are sure to delight and entertain young children for hours – with plenty of engaging features to introduce learning through play! The new selection from VTech includes licensed toys featuring beloved […]
Leading wholesaler, Baby Brands Direct are excited to announce the arrival of new NUK products for June 2026! We have new bottles, teats and soothers from NUK‘s fantastic Perfect Match range – available in single units and handy starter sets! The new products also feature lovely designs and motifs, including Mickey Mouse and Winnie the Pooh themed designs! These are sure to charm consumers with their nostalgic appeal [&
Leading UK based wholesaler, Baby Brands Direct are pleased to announce the arrival of a new brand, MV Sports & Leisure, who specialise in wheeled toys and outdoor play – perfect for the summer months! These products are available to buy wholesale at competitive prices, with no minimum order values. The brand offer a great range of […]
The recent heatwave has shown that the weather in the UK is only getting warmer, with summers now promising higher temperatures and blazing sun! Kids love a paddling pool to keep cool – and one great option for them to get their splash on in the back garden, or while out camping, is the Munchkin White Hot Inflatable Duck Tub! With […]