Global brand, VTech, had a great PR month in July. Overall, VTech and sister brand, Leap Frog, had 29 pieces of coverage across both brands in July, 13 of which were online and 16 were social posts. Combined, these posts reached an audience of 2.21 million, helping to build brand awareness in new audiences. VTech […]
Weaning is an important stage in a baby’s development, when parents begin introducing their baby to solid foods alongside their usual breast milk or formula milk. This transition usually starts when the baby is around 6 months old. Weaning begins with purees and soft foods, gradually moving on to different textures and harder foods as […]
Popular educational toys brands VTech and LeapFrog will be pushing a huge TV and digital campaign in the last quarter of 2024, showcasing a wide selection of their products through advertising online and during commercial breaks on children’s TV channels! From September to December 2024, the brands will be exposed to a wide audience of […]
Leading plush toy manufacturer, Rainbow Designs, has confirmed that their Paddington range is in high demand currently thanks to the excitement around the upcoming new instalment in the Paddington Bear film franchise. A spokesperson for the brand has said that the brand has “started to see a high demand on Paddington stock, after the new […]
Baby swings and rockers are popular pieces of nursery equipment, due to their ability to soothe and relax young children. Babies can sometimes be rambunctious and getting them to settle down can be a struggle for mums and dads. Some babies can only become soothed and settled when rocked or held, which can be tiring […]
Tommee Tippee is one of the biggest names in the baby industry, thanks to their desire to innovate and adapt to the needs of modern parents. One thing that adults today don’t have much of is time! Everyone, including mums and dads, is on the go with busy lifestyles that need to fit around their parenting. Therefore, Tommee Tippee have […]
As well as being lots of fun, engaging in playtime helps young children learn, develop and grow. Activity gyms are a great way to introduce baby to independent play, in a way that supports their limited abilities for movement and cognition. Baby activity gyms often combine fun activity toys with a soft, comfortable playmat – helping encourage children to engage in all important tummy […]
Copper Pearl is a popular, up-and-coming USA based brand, dedicated to creating premium quality blankets, hats, bibs and other textile goods for the modern family. Each of Copper Pearl’s products have the perfect combination of function and style, providing comfort and support with their buttery soft fabric that’s gentle on baby’s skin – while also […]
Fat Brain Toys is an award-winning brand, established in 2010 by a husband and wife team. The brand offers a range of toys that are designed to provide tactile, visual and auditory stimulation. All their toys are brightly coloured to engage a child’s eyesight and are also created with a variety of textures, which kids will love to touch and feel. Allowing children to engage in sensory […]
Great news: leading wholesaler, Baby Brands Direct, have some great new arrivals from leading German brand, NUK, available for our wholesale customers to order now! NUK is the best-selling baby brand in Germany and is sold in over 110 countries worldwide. Their teats and soothers are approved by the British Dental Health Foundation and they have conducted […]