Medela is a brand that has been revolutionising breast pumps and breastfeeding since 1961. The company, founded by Olle Larsson, is regarded as one of the leading experts in breastfeeding products, thanks to their extensive research and close relationship with medical professionals. Originally established in Sweden, Medela is a global enterprise, represented by 21 subsidiaries in Europe, the Americas, Asia, and Australia, and is available in 100 countries worldwide! Their breast pumps are used in hospitals across the globe, including the NHS – and are recommended by midwives and doctors. Annette Bruls, Medela’s Chief Executive Officer, has stated that since their beginnings in 1961, Medela has “worked with healthcare professionals and human milk experts to advance research and develop evidence-based practices that set industry standards while influencing how we design products and serve our customers.”

In 1991, Medela introduced its first electric-powered, vacuum-operated breast pump designed for use at home and as such, revolutionised the industry and the ways in which mums produce milk for their little ones. Since 1996, Medela has established a research partnership with Prof. Peter Hartmann and The University of Western Australia (UWA) to ensure their products are designed with the most cutting edge research and produce products that are both appropriate for use by parents and are backed by science. Medela say that their goal is to ‘turn science into care‘, ensuring that their research is going into products that nurture health for generations. This is shown through their Medela Cares initiative, where they support projects that enhance the wellbeing of people, the planet and society as a whole.

Thanks to their longstanding dedication to providing the best in breastfeeding and care, Medela is the No.1 breast feeding brand by value in the UK market with a 34% market share in retail and a 78% market share within UK hospitals. They’re also popular in the USA! In 2021, Medela was announced by American newspaper, Newsweek, as being the Most Trusted Breast Pump Brand. More than 18,000 North American consumer shoppers voted for the brand through the survey conducted by Brandspark. Medela was cited by 45% of breast pump customers as being the most trusted brand. This was 29% more than their next competitor. The brand was even seen in an episode of popular American sitcom, The Office, where Pam and Jim are leaving the hospital after giving birth to their first child.

Baby Brands Direct are pleased to offer our retail customers the best of Medela’s range of breast pumps and breastfeeding accessories. Our range includes Medela’s easy to use baby bottles, which are compatible with all Medela breast pumps so mum can pump, store and feed from one container – saving a lot of time and washing up! The Calma teat is designed to help mum feed baby in a natural feeling way, that replicates breastfeeding. This allows for a seamless transition between breast and bottle and a higher acceptance rate. 

Medela’s innovative and unique SpecialNeeds Feeder is designed for babies who are unable to create a vacuum due to certain syndromes and neurological disorders – or because they were born with a cleft lip or palate. This clever product is a unique offering to the market and is a great product to add into a baby store or chemist’s inventory. The slit valve closes completely when the baby wants to pause and prevents air from entering the teat. 

Medela’s selection of breast pumps is highly popular with retailers and consumers. Their range includes simple models such as the Medela Harmony Flex Manual Breast Pump, which is a single manually operated breast pump designed for ease of use and travel. While more basic than other models, the Harmony Flex includes Medela’s special PersonalFit Flex shield and 2-phase expression, making it easier to express milk. The Medela Freestyle Flex is at the other end of the scale. The Freestyle Flex is a double electric breast pump with a compact design and USB-chargeable battery, giving mum the flexibility to express wherever is convenient. Double pumping with the Freestyle Flex halves time spent expressing and collects 18% more milk than expressing with a single pump – perfect for busy mums! 

Medela’s range of nursing bras and maternity wear is a great addition to any nursery store’s portfolio. These bras and belly bands are designed to keep mum feeling comfortable and supported throughout their breastfeeding journey. The Medela Expression Bustier, in particular, is an amazing product. Compatible with Medela’s electric single and double pumps, the bustier allows mum to slot the pump inside, giving her the chance to go hands-free while pumping! The bustier features a sturdy reinforcement along the top edge and around the pumping openings, so the pumps are held securely in place.

Medela is one of the most prolific brands within the breastfeeding market and their products are high quality and backed with advanced research. Check out the full range available to buy wholesale at Baby Brands Direct.