Most expecting mums focus on their pregnancy and the birth of their baby – which is understandable, given that it is an incredibly exciting time. However, as a result, the postpartum period is often an afterthought, with mums often feeling underprepared and unsupported once they have given birth.
The postpartum period is a crucial time. It’s essential that mum recovers from labour and feels comfortable in the days that follow, as this will enable her to concentrate on bonding with her baby. For many mothers, the postpartum experience can be a stressful and difficult one – and it’s made worse when the new mum has to contend with uncomfortable aches and pains in sensitive places. It’s also important to keep any injuries or tears clean and soothed, to make sure mum remains in good health.
Leading baby brand, Lansinoh, has been there to support mothers for 35 years. Their research found that 88% of mums felt they were unprepared for their post birth recovery and so the company wanted to help these new mothers and saw a way to fill the gap in the market. They have recently developed a range of birth prep and recovery products to ensure that mum is supported both before and after birth and is given the best possible chance at having a pain free, comfortable postpartum period. Baby Brands Direct are pleased to offer the new range to our independent retailers.
To ensure that the skin is supple and to mitigate any damage that may occur during birth, mums can prepare with Lansinoh’s new Organic Pre-Birth Preparation Oil. Taking the steps to prepare before labour can prove to be beneficial when recovering. Lansinoh Organic Pre-Birth Preparation Oil is developed for use before antenatal perineal massage which promotes skin elasticity during childbirth. Many authorities, including the World Health Organization (WHO) recommend the use of antenatal perineal massage (APM) during second-stage labour to keep the perineum intact and reduce the risk of serious perineal tears. APM is generally advised from 34-36 weeks of pregnancy until the birth of the baby. The oil is made from 100% organic and natural ingredients that are kind to sensitive skin. The product softens and moisturises skin with a nourishing blend of organic jojoba, sweet almond & apricot kernel oils.
Research suggests up to 9 in 10 first-time mothers who have a vaginal birth will have some sort of perineal tear, graze or episiotomy. For most women, these tears are minor and heal quickly but it is likely new mothers often experience perineal discomfort making simple tasks or caring for their baby uncomfortable following childbirth.
Lansinoh® Organic Post-Birth Relief spray is formulated with a unique blend of herbal ingredients to cool and calm the perineal area after childbirth. Made with 99% natural ingredients including Aloe Vera, Chamomile and Cucumber, the 360° spray allows gentle, no touch application from any angle – perfect for reaching awkward places.
Postpartum pain can interfere with a mother’s ability to care for herself and her infant. Cold and Warm therapy can be used as a local, non-pharmacological application to reduce pain and relieve discomfort. Lansinoh’s reusable pads offer combination therapy for targeted, repeated relief. The pad provides cooling pain relief from perineal, haemorrhoidal and C-section discomfort – as well as warm soothing relief from the discomfort of postnatal uterine cramping, which is caused by the uterus reverting to its former state following childbirth. ColourSmart™ gel pearls turn white when heated or purple when chilled and the pad holds temperature for the doctor recommended time of 20 minutes, giving mum plenty of time to find much needed relief.
The World Health Organization (WHO) advise women to wash the perineum daily and after visiting the bathroom postpartum. Lansinoh Post-Birth Wash Bottle helps new mothers keep the perineum clean and increases comfort during urination. It offers a gentle alternative for mothers wanting to avoid using toilet paper at this time. The 360ml bottle has been ergonomically designed with an angled, retractable spout to help cleanse hard to reach areas by providing a gentle stream of soothing, cleansing water.
Leading UK wholesaler, Baby Brands Direct, is pleased to offer a wide range of Lansinoh products in a range of categories, from breastfeeding aids, to pumps for expressing milk, to bottles and teats. Check out the full range on our website.