Play is a powerful tool for learning and development in children. It helps to build their cognitive, social, and emotional skills, and lays the foundation for lifelong learning. Sensory toys are a great way to engage children in play and stimulate their senses through their product features which encourage retained interest and prolonged play through exploration and discovery.
Fat Brain Toys have a range of sensory toys that are designed to provide different types of sensory stimulation, such as tactile, visual and auditory, which can help to improve development in little ones of coordination, fine motor skills, language development, and overall sensory processing.
Here at Baby Brands Direct, we are delighted that this brand is being launched into the wholesale sector for the first time through our company. This has made availability to the independent trade available in single units, as well as under a mix and match facility, enabling specialist retailers within toys, gift, and nursery as well as in play groups, SEN schools much easier to access.
What are Sensory Toys?
Sensory toys are toys that are meant to allow children to explore their senses. They are ideally brightly coloured with multiple textures and shapes. They are often used in preschools and day care centres. They also make great gifts for children.
What are the Benefits of Sensory Toys?
There are many benefits to using sensory toys for children, which include helping them to develop their abilities, improve their attention, and increase their learning abilities. These toys are also helpful for children with autism and those with sensory processing disorders. Sensory toys help children to develop their abilities, attention and learn.
Who is Fat Brain Toy Company?
Fat Brain Toys is a company that has developed a variety of educational and creative toys designed to help children develop and learn in a fun and engaging way. The Company is based in Brooklyn, New York and was founded in 2010 by the husband and wife team of Kevin and Elyse. With their backgrounds in design and engineering, the couple wanted to create toys that would inspire creativity and learning in children. Their first product was the Fat Brain Toy Blocks. In 2011, the company was awarded the “Best Toy of the Year” award by the New York Toy Association. The company has continued to grow, and now have a wide range of products to choose from, including educational toys, building sets, and toys for the home.
Fat Brain Toys Available at Baby Brands Direct
Available to trade wholesale are 14 of the most popular toys within the Fat Brain collection. The iconic Dimpl, Dimpl Digits and Dimpl Duo are must haves! All feature ‘popping’ action through squishy, brightly coloured, food grade silicone material, housed on a plastic frame. There’s also various learning including numbers, words and one even has braille incorporated into it. The Innybin is wonderful for frustration free sorting of 6 shapes, with the ‘elastic’ bands of the cube gently parting to ensure rewarding success.
Firm favourites for us are the nesting/ stacking sensory toys including SpiroKu, Kupz and Tobbles Neo. Each have a new and different spin on the classic game. SpiroKu, includes 9 cylinders that are ‘weirdly-shaped’ and can be nested and also stacked and hold together so that kids can even hold them up horizontally!
Kupz is brilliant, mainly for its suction suction cup on the bottom and suctioning brim at the top, plus all the squishy fun that its food grade silicone material enables. Please watch the video below which can express better the possibilities of this must have product than we can do in words.
TobbblesNeo features a really grippable texture that encourages touch and their wobbly weights invite experimentation. The playful curves, colours and tops inspire creativity and look great both in store and at play!
Again, with added value to the standard cube is the Quubi, which features elastic bands at each edge that uniquely allows little ones to manipulate the shape through bends and twists – encouraging their experimentation. The Oombee Ball features tethers that keep all the nested balls within it together, helping to snuggly fit them back together as well as open them all out. Each ball opens up into 2 halves (except the smallest) and is covered in unique textures with fascinating dots, lines and swirls.
The Minispinny, particularly makes for a great gift, with its 3 colourful propellors twirling their way down and a flip of the toy repeating the action the other way. Meanwhile our warehouse manager’s favourite pick is the Spinny Pins! It seems the cute internal chime stole his heart. Its also great as it spins, wobbles and carries out the traditional shape sorter role.
Pipsquigz is a set of 3 fun suckers! They’re brightly coloured, embossed with wavy ridges, raised dots, and a smiley face, and they rattle when you shake them. Their suction cups stick strong to any smooth, non-porous surface enabling baby to interact whether tugged, pushed, shaken, or pulled! Simple and engaging fun.
Quite an eye catching piece and suitable from 3 years is the Teeter rocker which kids can stand or sit on to rock or spin, encouraging movement, balance and muscle strength. They can also move it and enjoy the popping sounds created by their movement.
Stock Now For Success
Sensory toys are a great way to engage your customers and keep them coming back to your store! The Fat Brain Toys are sure to satisfy your customers by keeping their little one busy and happily engaged and developing. We are sure the wider the choice you can offer them the more successful your store will be and this is a competitive advantage you have of buying through a wholesaler – no minimum order values nor quantities; meaning you can adapt to demand quickly. Consumers are bound to be drawn in by the colours, benefits and feel of the texture on touch of the toys. Review the range of 14 toys here and log in to place your order at the set trade price (same as buying from the manufacturer) to stock now.