There were smiles all round today in the breastvest camp as they announced that, thanks to the company’s fantastic sales during October, they have been able to make a significant contribution to Breast Cancer Care, a charity close to the entire team’s heart.

In honour of October being National Breast Cancer Month, Sam Tefler and Helen Preen, the brains behind the innovative vest that turns every top into a breastfeeding top, wanted to show their support. Having deliberated between a sponsored fancy dress and a 24 hour silence, they decided the best idea was to actually spend the whole month fundraising and agreed to donate 10% of all the online profits made during October.

With the decision made breastvest certainly didn’t rest there! Every day they ran various special offers to drive sales and used social media to spread the word! Thanks to their twitter and Facebook followers, the team was able to widely promote the daily offers including 20% discounts, £5 vouchers and free postage and packaging. The company’s energy and continued passion resulted in October seeing some of their very best sales figures to date!

Speaking about the brand’s donation, Sam Tefler the Co founder of breastvest said:

‘I was delighted that we decided to support Breast Cancer Care and focused our attention on making October such a success. I lost my mum to breast cancer in 2004 so it’s a cause that is very close to my heart and a charity that I have been supporting personally for over ten years. Being able to get my business involved as well was great and what a wonderful feeling for the entire team to know we’ve made a difference! This is definitely an activity we hope to run annually…and who knows, we might even bring out a limited edition pink breastvest one year!’

Breast Cancer Care is a charity that aims to offer information and emotional/practical support to those affected by breast cancer. Founded in 1973, they continue to campaign for improvements in the standard of care and promote the importance of early detection.