Thomas & Friends participated in the run up to the BBC’s Children in Need’s Appeal night on the 16th November by taking part in the ‘Get Your Ears On’ theme campaign. In the scene, character ‘The Fat Controller’ gathered ‘Thomas the Tank Engine’ and the ‘Steam Team’ together to make an important announcement – they need to get their Pudsey ears on!
This was part of the charity’s digital and social media campaign in which celebrity supporters put their Pudsey ears and encouraged members of the public to do the same, raising awareness. This year, as well as celebrities, famous animated characters from different TV generations got involved and donned their Pudsey ears too. Thomas & Friends joined the likes of; Wallace and Gromit, Mr Men, Bagpuss, Danger Mouse and other characters in putting their Pudsey ears on and taking part.
The campaign has been running throughout November. Kelly Philp, UK Marketing Mattel comments: “We were delighted to support BBC Children in Need this year, it’s such a great cause and we hope the Thomas & Friends video encouraged awareness for the charity and lots of selfies!”
Being a distributor of Thomas & Friends, Baby Brands Direct is delighted to share the news of the positive association of the brand with such a fantastic cause. In addition, series 23 of Thomas and Friends is scheduled for 2019 and will feature 20 x 11 episodes and 3 x 22 specials! This increases the total number of episodes for the iconic train engine to 550! It is set for airing on Channel 5 Milkshake (UK), ABC TV (Australia), Televisa (Mexico), TV Cultura (Brazil), Super RTL(Germany) and Nick Jr. (USA).
The recent series has seen a major refresh with Thomas travelling much further than ever before, taking kids on a journey of wonder and curiosity as he adventures around the world to discover and learn about new countries and cultures. The show this year also has a more contemporary feel, a brand-new theme tune and a refreshed Steam Team to include three girls and three boy engines, and Thomas, ensuring gender equality across the show, increasing global appeal for preschool viewers.
Kate Schlomann, VP & Global Brand GM, Thomas & Friends, says: “The reaction from broadcasters, licensees and partners to our revamped content has been incredibly positive and has proven appetite for the series rolling out this year so we are delighted to keep this momentum going with all-new content for 2019 which really cements the brand direction for the franchise.”
Retailers will be pleased to know that they can obtain stock of Thomas and Friends toys including Track master to nursery lines such as potties all from Baby Brands Direct! A multi award winning wholesaler, with minimal if any pack size requirements, a quick dispatch service and full account autonomy.