Tiny Love has joined the list of leading nursery brands in embarking on their very own T.V. advertising campaign. Their premiere advert promotes their uniquely distinctive black and white collection – Magical Tales. Watch the TV advert below.
Created in contrasting black and white with flashes of pastel colours, the 6 product Magical Tales collection boosts visual stimulation and inspires babies to explore, learn and grow. Bringing the innovative concept to life, viewers are treated to engaging visuals that make the whimsical characters a reality, as they prepare for baby’s arrival. With the tagline ‘designed to develop your baby from day one’, the advert focusses on the range’s hero product – the Black & White Gymini.
Devised to target expectant parents and those with babies aged 0-3 months across the UK, the advert will air on Sky Q and HD boxes across all Sky channels, as well as some on Virgin Media.
The campaign runs for two months, supported by an integrated marketing campaign, including strategic media, digital, print and social media, designed to celebrate the entire Magical Tales collection.
Marketing Manager of Tiny Love UK and Ireland, Debbie Wakefield said: “This is a breakthrough for Tiny Love and a huge milestone for the UK brand. We’ve worked hard to create an engaging and impactful television ad that will resonate with our audience. Bringing the concept to life, we’re excited to launch a targeted marketing campaign to drive sales for Magical Tales. “
This is of course great news for retailers as brand awareness of Tiny Love is heightened and new parents engage in its products. Independent retailers can obtain supply of Tiny Love baby products from award winning distributor Baby Brands Direct, just log into the B2B portal to access full item details and place orders.