Baby feeding products market share leader, Tommee Tippee, has just published new research that outlines the extent of the cost of toddlers knocking over their drinks. Over a third of parents have encountered a costly toddler drinks spillage, with average household damages ranging between £100 and £5001.
The survey also found that, where mischievous toddlers and spillages are concerned, more than seven in ten parents claim the most common casualties to be to pieces of technology, with over half (51%) reporting a damaged smartphone or tablet, alongside important documents and letters (50%), clothing (53%), furniture (54%), carpets (60%) and sentimental, irreplaceable items such as older children’s drawings.
The top 10 household casualties from toddler drinks spillages, include:
With the knowledge that the average parent will trial between three to five cups, Tommee Tippee has brought to market a range of non-spill options that can stand knocks from the most determined toddlers. One of its best-sellers includes The First Sippee Cup – a non-spill transition cup, specially designed for baby’s first sips, with a removable, two-piece non-spill valve to keep mess to a minimum.
The brand is so confident in the ‘valve superiority’ of the cup that it recently put it to the test in Newcastle-based bridal shop Mia Sposa, letting toddlers run riot to prove the valve will not leak.
Nicola Boughen, UK Product Manager at Tommee Tippee, comments, “stopping your little one knocking over their drink is a seemingly impossible task. We can’t prevent that, but we can help to prevent the potentially expensive and distressing damage. We know new parents have got enough on their plates, without a broken smartphone covered in juice! We are so confident that our sippy cups are leak-proof when used properly, that we put them to the ultimate product test, letting toddlers with cups full of liquids run amok in a premium wedding dress boutique.”
Two brothers in California created a non-tip weighted base cup and named it after their dog, Tommee. A traveling British businessman loved the cup and brought Tommee Tippee back to the UK, where the brand is now the number one baby feeding accessories brand, awarded consumer UK Superbrands status in both 2017 and 2018. Tommee Tippee was also awarded Gold, Silver and Bronze at MadeForMums Awards 2018 and Platinum, Gold and Silver at Loved By Parents Awards 2018.
Retailers can obtain supply for this brand that has for 50 years made baby feeding products that are smart and simple, innovative and intuitive, helping parents parent the way they were made to. The best trade prices, as well volume discounts, an easy to use website, online catalogue and quick dispatch are all available as standard at Baby Brands Direct. Log in now to review the range and place orders, for new customers looking for trade supply of Tommee Tippee products please register your business here to apply for an account.