The key point to note is that the soother shape is based on that of a bottle teat for a more familiar feeling, it is also symmetrical to improve balance and therefore make it easier to hold in the mouth.
This has been proven to optimise baby acceptance in independent tests conducted by Swift Research, February 2013, with 59 UK mothers and babies. 78% of those mothers participating confirmed that their baby accepted this soother teat within 3 attempts. This is turn supports natural oral development and parents can also rest assured that the products are completely BPA free.
The range itself is split into 2 shield types: Classic (3) and Airflow (2), with airflow offering holes in the shield to encourage improved air flow to baby’s delicate skin and to help minimise the risk of irritation.
The soother collection is then categorised into 5 design options as follows:
- Anytime – classic shield, modern understated designs
- Night time – classic shield, glow in the dark ring, night/sleep time prints
- Moda – classic shield, trend led, stand out from the crowd designs
- Air style – airflow, pastel shades
- Fun style – airflow, animal character playful jungle decorations
By having exactly the same teat on all of the soothers, it’s easy to switch between different shield types and designs, without any adjustment required by baby.
The only difference is per size, with 0-6 months having a smaller teat and shield shape for little mouths and faces, whilst 6-18 months has the same shield shape but a bigger baglet suitable for growing mouths.
Baby Brands Direct is a wholesaler of the whole Tommee Tippee range and exclusively works with the independent trade. The soother range is available online to account holders at trade price alongside further special offers and volume discounts.