TOMY has announced that it will sponsor the UK’s number 1 commercial kids network VIMN KIDS (Viacom International Media Networks) across its preschool channels Milkshake! and Nick Jr. from 28 July to 31 August.
TOMY will use the sponsorship package to showcase its Toomies and Aquadoodle collections. Both will have strong appeal to Milkshake! and Nick Jr’s distinctive preschool and family audiences.
Toomies offers fun, high quality toys that feature quirky characters and hidden surprises whilst Aquadoodle encourages creativity, drawing ability and learning through play. Products also stand out to parents as each toy provides huge developmental benefits for children.
By partnering with Milkshake! and Nick Jr. Tomy’s sponsorship campaign is estimated to deliver over 1,600 Housewives and Children 0-3 TVRs and reach an estimated 50 per cent of its target audience.
TOMY’s sponsorship will also be backed by a strong campaign covering kids commercial channels and YouTube with the objective of boosting sales of Toomie and Aquadoodle collections.
Nicola Jenkins, head of marketing, TOMY UK, says: “This is one of our biggest campaigns to date. Our sponsorship will drive awareness to our pre-school brands amongst our key target audience while amplifying our brand values and utilising the playful style of Milkshake’s brand idents to bring our brands to life. This is the first time we have invested at a brand level in sponsorship at TOMY and we cannot wait to see the results.”
Mark Swift, SVP UK commercial and international ad sales at VIMN, adds: “The sponsorship of VIMN Kids preschool channels is an excellent way for brands to reach different preschool audiences in the commercial PSB and pay TV sectors on channels which show the very best content for British kids.”
The additional visibility of this already popular, staple brand is likely to increase demand for Tomy toys so now is a great time for retailers to review their range and stock up. In particular, be sure to check your stock levels of the Toomies Foam Cone Factory which has already been spotted in adverts! Trade can obtain stock at manufacturers list price with a quick delivery, no minimums and an award winning service.