Tomy T.V. Consumer Advertising Campaign

TOMY has launched a heavyweight strategic communications plan to support its Aquadoodle and Toomies collections over the Spring/Summer  2018 period.

The new campaigns have been rolled out to target consumers through TV and digital advertising and represents the largest investment for the brand to date to support its preschool and toddler ranges.

At Baby Brands Direct we have in the past seen sales for brand toys soar with the drive that kids create on seeing them on their screens. As a wholesale of a wide range of Tomy toys retailers can rely on us for the best trade prices for stock and a quick dispatch. 

TOMY Toomies will be supported with 150 T.V. spots for its sell out Foam Cone Factory and Spinning UFO. The campaign is being aired for three weeks before and after Easter to reach preschool parents and gift-givers. The brand will also be supported with an online media rich advertising campaign that’s estimated to deliver 1.2 million digital impressions, as well as a digital takeover on leading parenting website, Made for Mums. Watch the Ad below:

TOMY’s Aquadoodle collection has also seen huge investment with a targeted TV campaign that is airing over a three-week burst, including the bank holiday weekend. The campaign highlights the Super Colour Deluxe and set to deliver 150 TVRs. In addition to TV, TOMY has supported the collection with video on demand reaching over 350,000 viewers.

Watch the T.V. advert here for the already popular Aquadoodle and see for yourself how engaging a toy it is, now has never been a better time to have stock ready in store.


For over 80 years Tomy toys have delighted children and their parents around the world, with their brand becoming synonymous with quality, play value, and innovation all wrapped up in fun. All Tomy toys are cleverly designed to develop children’s core skills whilst they play and are manufactured to the highest standards. Their collection of toys continue to be a family favourite, with reliability, building on the heritage and core values, which parents associate with TOMY. Now is an opportune time to visit your selected range of Tomy toys and ensure you are ready to meet the expected demand. Baby Brands Direct has been an appointed wholesaler of Tomy for approximately 10years and prides itself with its continued service of the brand to the independent trade.