We’re pleased to announce that NEW Vital Baby products have arrived at Baby Brands Direct – including the award winning EarthSmart range! This innovative, eco-friendly range just won The Eco Award at the Progressive Preschool 2025 Awards, which were announced this week! The range has also been popular in other awards, such as the Dadsnet 2025 awards where it won Best Sustainable/Eco Product!
This range of weaning essentials and baby bottles is set to be a game changer in the industry. Vital Baby describe the EarthSmart manufacturing process as ‘a technology that allows plastic to biodegrade in landfill conditions, without affecting look, feel or functionality of the product’! Vital Baby also states that ‘EarthSmart attracts specific microbes and bacteria found in landfill conditions that not only break the plastic down, they fully digest it too!’ This means that no microplastics are left behind and within 5 years in landfill, the product will have degraded by 90%! Given that parents will only use bottles and weaning products for a limited time, this is a great step forward in reducing waste!
The new range is great looking, with unisex earthy colours and a modern feel to each design. The range is designed to be ergonomic, so young children can easily hold the items in their small hands, great for independent drinking and eating. The Vital Baby Nourish Chunky Cutlery set, for example, is a delightfully chunky set of ergonomic cutlery featuring forks and spoons with wide, shallow tips that make it easy for kids to scoop up food. As they get bigger, they can move onto the Vital Baby Nourish Big Kid Cutlery set, which feature stainless steel heads and chunky soft grip handles. The specially designed knife makes it easy for kids to learn the correct actions for cutting.
The Vital Baby Hydrate Easy Sipper Glow In the Dark Jungle and Vital Baby Hydrate Sippy Straw Glow in the Dark Woodland Glow are lovely sippy cups with beautiful illustrated motifs decorating the outside. The colour palette is nice and neutral, so no matter the toddler’s gender, they’re perfect for every one! The fun glow in the dark feature will appeal to kids, as they’ll love seeing the design light up at night! This also makes them easy to spot if it’s dark, perfect for a night time sip!
Also available to buy wholesale is the highly popular Vital Baby Nurture Advanced Pro UV Steriliser & Dryer – now available in four different stylish colourways and with new, advanced features! With more germ-busting UV LED’s, it delivers a super-fast sterilisation time of 5 minutes, and a combined sterilise and dry time of just 22 minutes – perfect for busy mum and dads! The new Vital Baby Nurture Flow Wearable Pump is a perfect choice for mums seeking a lightweight and portable pumping option, with two modes that mimic baby’s suction. We also have customer favourites like teethers, bath toys and the Aquaint Sanitising Water! Check out the full Vital Baby range now, available at Baby Brands Direct – one of the leading wholesalers of baby and nursery products in the UK!