Mealtimes can be fun and stress free with the Vital Baby NOURISH weaning and feeding range. The new colourful collection, features safe and soft phthalate-free and BPA-free materials, packaged in their new and sophisticated branding. The NOURISH collection encompasses a range of essential products for feeding including plates, bowls, utensils and snack pots, perfectly designed to appeal to and be user friendly for its target user, the toddler. From chunky grip to angled cutlery, and power suction bases for anti-spills these products are well designed to purpose.
The new NUTURE range is the brand’s comprehensive offering of breast pumps, bottles, teats, bottle cleaner and sterilisers with the latter including new technology UV sterilisation. The bottle range has been launched with its key USP FLEXZONE™. This is the flexible area around their bottle teat that allows the teat to stretch and flex just like mum’s breast, making it a more comfortable and natural feeling for baby to feed. It also features 3 x Anti-Colic valves to help remove and reduce any air baby will swallow during feeding from the bottle to help reduce the symptoms of colic. Another key product that has had particular interest to our pharmaceutical retailers is the Silicone Feed Assist bottle which enables parent to gently squeeze the base to of the bottle to encourage milk flow, which is of course ideal for those baby’s with complications and unable to suck of feed normally. The PRO UV Steriliser & Dryer kills 99.9% of all bacteria, mould and viruses. No liquids, no tablets, no water, no chemicals, no help from other devices. Just fill with contents and turn it on for its 11 minute cycle and using just UV light within the stainless steel interior it does its job.
There new SPLASH range of bathtime toys includes everyday essentials like squirters and swim rings but also a unique offering of a super-sized bath toy Duck. It is huge at 23.5cm x 18.5cm x 19cm and makes such a fun statement, great for in store displays and gift purchases.
The HYGIENE range is well loved, and sales for the Aquaint are soaring with increased hygiene concern over the coronavirus epidemic. The Odour-Trap Nappy Disposal System is also a hero product of the range, with simple innovation at its best that locks in odour without the need to individually wrap each nappy. The device is compatible with any bag with the system being able to hold up to 25 nappies . No refills and better for the environment thanks to unique seal that prevents bad aromas escaping.
Right now all Baby Brands Direct customers can benefit from an exclusive offer of 10% off the Vital Baby range until the 23rd Feb (excludes the Aquaint and Wipes). Baby Brands Direct is the official exclusive distributor of Vital Baby Products to the independent baby, nursery and pharmacy sector.