Global brand, VTech, had a great PR month in July. Overall, VTech and sister brand, Leap Frog, had 29 pieces of coverage across both brands in July, 13 of which were online and 16 were social posts. Combined, these posts reached an audience of 2.21 million, helping to build brand awareness in new audiences. VTech and Leap Frog have a huge TV campaign planned for late 2024, as well as releasing vertical adverts on social media throughout the year. This means that the brands will be firmly lodged in the consumers’ (and more importantly, their childrens’) minds in the run up to Christmas.

VTech and Leap Frog toys were also given some online publicity, with two well known parenting sites featuring them in articles. GoodtoKnow online magazine featured the VTech First Steps Baby Walker as the best value walker in their The Best Baby Walkers to Buy in 2024 article. The article listed the product being ‘Highly engaging, multifunctional use and great value for money’ as some of the pros! The overall verdict of the product was that ‘Babies seem to universally love this walker toy… It offers brilliant value for money and our tester found it gave her daughter hours of fun play, as well as physical support which helped build her confidence as she moved towards more independent walking.’ 

The VTech First Steps Baby Walker features an easy grip handle and durable, sturdy design that gives children all the support they need to take their first steps. The fun-filled activity panel includes 5 light up buttons, shape sorters, gears, animal buttons and role-play phone. The activity panel can also be removed from the walker for fun sit-down play! As well as being fun, the walker introduces children to important numbers, shapes and animals.

Popular online magazine, Mother and Baby, included the Leap Frog 100 Words Book in their round up of Best Toys for 1 Year Olds. Mother and Baby described the product as ‘a bright, engaging, interactive book that’s perfect for a first birthday gift’ and complimented the book’s features, dual language teaching and robust build. ‘The book is sturdy, clear and gets the attention of my one year old,” said one happy parent. “My four and six year olds enjoy looking through it too!’

Kids will love to explore the different pages and touch each picture to hear the animals say easy to learn words, exciting facts and sound effects. Parents can slide the language switch to hear the words, songs and instructions in French! Kids can also hear silly sound effects in Fun Sounds mode or press the light-up star button to hear two learning songs. There is also the Leap Frog 100 Animals Book and the Leap Frog 100 Things That Go Book, which offer a variety of different words and topics for kids to learn. 

Baby Brands Direct is a leading wholesaler of baby and nursery products, including a great selection of VTech and Leap Frog toys. Independent retailers, nurseries and other childcare facilities can easily create an account to place an order for these great educational toys.