WIN a Bundle of Summer Infant Bestsellers!

Baby Brands Direct

Summer Infant is a brand with three decades of experience, as well as a young and refreshing outlook on baby products and nursery equipment. Their mission is ‘to support the evolving needs of families everywhere’ and they do this by continuing to grow and adapt according to consumers’ needs. Summer Infant – as well as its parent brand, SUMR – prides itself on being nurturing, passionate and focused, while providing expertise and innovative and efficient products. Late 2021 saw a rebrand and a refresh of the brand and its products, helping to revitalise the Summer Infant image. 

Summer Infant is dedicated to providing an extensive range of products that grows with the family throughout a child’s early years, taking them from baby to toddler. By offering products for each key stage, they are able to cement themselves as a reliable and trusted brand in the mind of the consumer. As such, the brand has grown throughout the years and now has an impressive market share across several key categories, including: 

Baby Brands Direct has been Summer Infant’s exclusive UK wholesaler to the independent nursery sector since June 2018 and we’ve found the brand to be hugely popular with retailers and other small businesses. We’re giving our customers the chance to win a bundle of Summer Infant’s bestsellers, with items from their most successful categories. Our competition closes on 1st September 2022, so don’t miss your chance to win these items! 

The Summer Infant My Size Potty is the brand’s biggest hit, selling over 1 million units each year! The My Size Potty is designed to look like a regular toilet to allow kids to build up confidence and easily transition from potty to real toilet. This brilliant product is not only useful – it’s also got an element of fun! The moving toilet handle features a flushing sound, which provides a sense of achievement for children after they use the potty. It also features a built in wipe dispenser which, combined with the incentive to flush, promotes good hygiene habits. The potty is easy to clean and includes a removable bowl and clip on splash guard for boys, so parents have everything they need to make potty training a success.

Summer Infant’s SwaddleMe range of products has been designed to ensure babies are kept comfortable and safe during the night. Suitable from 0 to 3 months, the SwaddleMe Original Swaddle in Ditzy Ellie print is a lovely, unisex swaddle that ensures sweet dreams. The Original Swaddle features extra soft, adjustable wings to provide a perfect snug swaddle for little one – keeping them snug all night long and providing a womb-like feeling. Swaddling little one can help prevent the startle reflex that often wakes babies, resulting in crying and sleepless nights. The product has been designed with guidance from leading infant sleep experts, so parents can rest assured that the SwaddleMe Original is safe and appropriate for their baby’s needs.

Another bestseller is the Summer Infant Deluxe Baby Bather in Dashed Dots design. Safety during bathtime is essential and the Deluxe Baby Bather securely supports baby, giving parents peace of mind that their little one is safe while they handle the soap and shampoo. While babies should never be left unattended, products such as the Deluxe Baby Bather are essential for making bath time easier and safer – especially when only one adult is present. The Deluxe Baby Bather has a three position recline, so it can be adjusted to suit the requirements of parent and little one. The adjustable recline also allows little one to feel comfortable as they grow and develop. Made with sturdy but soft mesh and featuring a padded head support, the bather is a great, comfortable choice of bathing seat. 

Also included is the Summer Infant Deluxe Comfort Folding Booster Seat. This handy booster seat is a convenient travel item that can be used for eating at home or on-the-go. The compact and lightweight folding design makes it perfect for mums and dads to take with them when visiting family or eating out at restaurants. The Deluxe Comfort Folding Booster Seat makes it easy for a child to eat with their family at the table and converts any chair into a highchair when used with the tray. It also features a machine washable seat cover with cute elephant design and easy to wipe plastic, so parents are able to get rid of any stains or bacteria easily.

Check out the full range of Summer Infant products for more great items, available to buy wholesale exclusively through Baby Brands Direct.