World Breastfeeding Week 2022: Brand Highlights!

1st to 7th August 2022 is World Breastfeeding Week, celebrated across the globe to raise awareness of the importance of breastfeeding and to show support for breastfeeding mothers. According to research, global breastfeeding rates remain low. Only 43% of newborns initiate breastfeeding within one hour of birth. It’s important for mums to feed their child breast milk when they can. Breast milk is naturally formulated to help improve baby’s immunity to diseases and helps protect them against illnesses. A mother’s breast milk contains white blood cells and antibodies, which can help to eradicate infections. Feeding baby breast milk can also reduce the risk of them developing asthma or allergies and helps prevent upset stomachs, pneumonia and other ailments.

Breast feeding is not only good for baby’s health and development, it’s actually important for the planet’s health too. While invaluable for many mums, baby formula has a carbon footprint with its production and delivery creating emissions. Also, baby formula is stored in packaging that needs to be disposed of, creating more waste. Breast milk has no excess packaging or costly manufacturing process – and is a natural way of feeding baby that doesn’t place additional strain on the planet. The focus of World Breastfeeding Week is to inform mothers of the importance of breast feeding and ensure that the public perception of breast feeding is positive. Breast feeding provides nutrition, food security and reduces inequalities between different groups of people. 

Trusted brand, Lansinoh, celebrated World Breastfeeding Week 2022 by asking mothers all around the globe for their special breastfeeding hacks and advice – uniting mums across the world in a positive message for those who might be struggling or need help feeding their little one. This was a great way to show support to those who might need it and remind them that they’re not alone with their struggles – but that it’s worth it in the end. Lansinoh are well known for their breastfeeding and breast care products – and their HPA Lanolin cream has been helping mothers reduce nipple pain from feeding for decades. 

Medela, known for their hospital grade breast pumps, also celebrated World Breastfeeding Week 2022 with a series of podcasts. These podcasts, called The Amazing Science of Mother’s Milk, focus on the wonders of breast milk and provide evidence based facts to help educate and inform the listener. Based on Medela’s award-winning eBook, the podcasts focus on the biology of a breastfeeding woman’s body and the composition and benefits of breast milk, as well as covering myths that mums may have heard.

Award-winning brand, MAM, have taken to social media to provide their support to breastfeeding mums. Their new ‘Breast Feeding Monday’ posts on Facebook are designed to give mums regular, helpful advice on a range of topics surrounding breastfeeding. The topics chosen are ones commonly asked by parents and are trending topics within MAM’s audience – so they’re always providing relevant advice and expertise. Tommee Tippee also used Facebook to show support for World Breastfeeding Week 2022 with a humorous post on how to support a breastfeeding mum. 

Leading wholesaler, Baby Brands Direct, have a great range of breast feeding aids and breast pumps from top baby brands. Our selection of products – including nipple shields and pads, high quality pumps and storage accessories – help make breastfeeding easier. Babies can take advantage of the benefits of breast milk, even if they are unable to latch on to mother’s breast. This helps reduce stress for mums and ensures that feeding time is happy and healthy. Check out our website for the full range of baby products from award-winning brands, available to buy wholesale now!