World Breastfeeding Week 2023 begins on 1st August and ends on 7th August and is a time for those who work within the baby and nursery industry to advocate for breastfeeding support for mothers and their babies. An annual event, World Breastfeeding Week is supported by organisations such as WHO and UNICEF, as well as Ministries of Health across the globe.
This year, World Breastfeeding Week will focus on breastfeeding and the workplace – and what can be done to better support working mothers. The event this year will be highlighting key issues faced by mothers on maternity leave and at work. The organisations involved will propose solutions to those issues, such as ensuring businesses uphold essential maternity rights to allow mums to breastfeed as long as they wish to do so. Currently, many working women around the globe are unsupported when they go back to work and find themselves without adequate accommodations and maternity leave.
The purpose of the week is to champion breastfeeding support for working mums around the globe and to ensure that mums receive the support they need to effectively look after their child and give them a healthy, happy upbringing. Retailers can get involved with World Breastfeeding Week 2023 by ensuring that they have a wide variety of products available to support their breastfeeding customers. Leading wholesaler, Baby Brands Direct, offers a fantastic selection of high quality breastfeeding items from top brands – which are perfect for working mums or those on the go with busy schedules!
Baby Brands Direct offers a great selection of breast care products, designed to relieve pain in mum’s breasts and nipples and ensuring that she is comfortable throughout the breastfeeding or expressing process. Breastfeeding can be painful and stressful, especially for mothers trying to balance feeding their baby regularly with working full or part time. Our range of Breast Care products include comfortable breast pads to keep mum’s clothes dry and clean through the working day. Also included are sturdy nipple shields that protect mum’s sensitive nipples from baby’s mouth to reduce irritation and Lansinoh’s excellent range of breastfeeding aids, balms and creams that mums are sure to love.
We also provide a wide range of breast pumps from leading brands such as Medela, Tommee Tippee and Kikka Boo. Breast pumps are handy pieces of kit used by mothers to express their milk when it’s convenient for them. Sometimes, baby’s urge for food doesn’t align with mum’s internal expressing schedule – or even her working pattern – so having a breast pump to hand is an easy way of ensuring their baby has breast milk when they need it. Breast pumps are ideal for busy working mums who are unable to step away from meetings to feed her child. They also make it easy for dads, other family members and caretakers to also share the responsibility of feeding baby throughout the day, helping relieve some of the stress from mum’s shoulders.
To make expressing even easier, Baby Brands Direct also offer a range of breast milk storage solutions that allow mums to easily store, freeze and refrigerate their breast milk. This means that they’ll always have perfectly portioned milk for their little ones whenever they need a feed. This saves time during the working day and makes lunchtime so much easier and stress free! With storage bags and storage bottles available from leading brands Lansinoh, Vital Baby and Nanobebe, there are plenty of options available to build a great range for consumers.
Baby Brands Direct offer an impressive selection of breastfeeding aids and pumps to retailers at competitive wholesale prices. Register today to take advantage of high quality products from top brands that will make it easy to celebrate World Breastfeeding Week!