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Launched in 1989 in France, Béaba® was propelled to fame for its patented invention of the world’s first, ‘Babycook’, helping to establish the brand as a leading global baby nutrition and weaning specialist. The multi-award winning innovation, combines the functionality of 'steam, blend, defrost and heat' of food all in one compact device; founding its philosophy of focusing on simplicity through innovation, and best for baby through preservation of nutrition.

The brand has a wholesome co-ordinating range of quality, innovative and stylish products for each stage of weaning that are simple to use and highly functional. From powering through mealtimes, Béaba® has also evolved into a multi-category player with sophisticated, high-quality products in bathing, healthcare and changing bags.

Béaba® has chosen Baby Brands Direct as their exclusive UK wholesale partner enabling retailers the option of buying from us in single units with a quick delivery service.

Test Your Knowledge
BrandCompetition NameDescriptionAttempt
WIN a Beaba Up & Down Evolutive HighchairWIN a Beaba Up & Down Evolutive Highchair


Jamie Oliver has certainly helped educate, drive interest and ensure society appreciates the value in providing children with nutritious meals - not to mention making it fashionable! It is without a doubt then, that the Beaba brand is a must have iconic weaning brand for every retailer; as it supports parents by making it easy to provide fresh, preservative free meals for their baby and toddler. Parents can enjoy experimenting with flavours and a variety of raw foods from vegetables to meats, ensuring the best nutrient balance for their little one.

Baby Brands Direct scooped exclusive UK distribution rights to the independent sector in 2011 as an essential part of their baby products collection. UK Sales Manager of Beaba, Marie-Lorraine Joffard commented, ‘We are delighted to offer the BEABA range to the independent sector through our partner Baby Brands Direct. The UK is a key market for BEABA with its growing range of design led nursery products and their modern and efficient service provides an excellent match with BEABA.’