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The CBeebies animation series, adapted from the popular Bing Bunny Books written and illustrated by Ted Dewan, was first broadcast in June 2014, and cited, ‘reality TV for toddlers.’ Ted Dewan stated that with Bing, he wanted to 'depict what toddler life was really like, in contrast to the ideal world often presented in books' and that he hopes the kids and their parents, 'see their lives mirrored on screen and understand that the drama that happens in their life happens to nearly everyone else.' He wanted to ensure that precious parent-toddler time, was fun, engaging and dramatic for both parties; authentically mirroring a young child’s experience and celebrating the noisy, joyful, messy reality of pre-school life.

Kay Benbow, Controller of CBeebies comments that the series is, ‘done with such care, authenticity, warmth and charm – it is simply captivating.’ Supply of Bing Toys, by Mattel is now available at wholesaler Baby Brands Direct and includes a variety of teddies, playsets and bath toys in Bing and the characters of his friends and family.

The characters developed are wholesome, worthwhile with soul and compassion. Just as young children feel intense joy, disappointment, rage and delight when they are doing even the smallest things; these characters behave in a similar ultra-human way. The main character Bing, is three years old and displays typical energetic and playful behaviour whilst being fascinated with the world around him. As he encounters new experiences, a combination of enthusiasm and inexperience can sometimes lead to disappointment. Bing’s constant companion is his carer Flop (voiced by Mark Rylance). Additional characters, developed for the series include Bing’s best friends Sula and Pando and his cousins Coco and Charlie.


As a wholesale supplier of baby toys, the CBeebies Bing Toys by Fisher-Price serve as an essential part of the range. Appetite for these baby toys is particularly strong at the moment, as confirmed by Bethan Garton, head of licensing at Acamar Films (makers of the CBeebies Bing Series) who comments, ‘Demand has been phenomenal. We have had nothing but positive feedback from retailers to the Fisher-Price toy range and consumers are already asking about the toys, so we know there is a strong audience.’

Retailers can benefit from having this selection in store, not only because of its popularity, resonance and familiarity with pre-schoolers but also because the range fulfils a unisex demand. The colour palette is refreshing, bold and distinctive, and the manufacturer - household name Fisher-Price, ensures its quality and age appropriate development skills with the toys focusing on ‘cause and effect’ and encouraging ‘role play’. Obtain stock of these toys from Baby Brands Direct with confidence that this character will have a long term global presence that will breathe new life in to the pre-school sector.