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Boon is a quirky company founded by Rebecca Finnell, that is committed to creating the most innovative baby gear and keeping it affordable.

The founding principle was to deliver a benefit to parents in response to problems they face bringing up their little ones. Hence, the Company was called Boon, which means ‘benefit’, particularly ‘a benefit bestowed in response to a request.’ Each one of their products offers a ‘boon’ to parents by helping to make their everyday lives a bit easier while incorporating great design and fun at an affordable price.

Baby Brands Direct is a wholesaler of Boon’s fun range of bath toys including cogs and tubes, feeding accessories inspired by nature like their iconic grass drying rack and teething and weaning aids. With strong fun in store branding as well as digital assets this is a must have range for retailers to stock. 

Test Your Knowledge
BrandCompetition NameDescriptionAttempt
WIN a Marco Bath Toy from Boon!WIN a Marco Bath Toy from Boon!


Parents often look to specialist baby and nursery stores for advice and support in caring best and most efficiently for their little ones. In some cases, they are not always familiar with the products available in the industry or which ones will best benefit them. In the case of Boon, the crux of the baby brand is thinking about those time consuming, not so fun chores and presenting eye catching, trendy solutions that make them bearable and a point of interaction with baby and toddler. Their selection of Bath Scoops is a good example of this and the Boon baby products available wholesale at Baby Brands Direct.

A spokesperson from Boon comments, ‘We're committed to creating nothing but the most innovative gear and keeping it affordable. Our design studio is always in motion, tackling one parenting challenge after another.’ A highly recommended product for retailers to stock, particularly as a gift item, is the Boon nightlight. The product features 3 portable balls with GLO multi-coloured lights that do not get hot as they are non-electronic; a great toddler bedtime bribe!