Toys that are designed to enhance STEM (Science, Technology, Engineering, Mathematics) learning have really taken off in popularity and set to continue along the same path.
With Build a Bot toys kids are introduced to robotics by being able to build, dismantle and re-configure their own pet bugs. The learning toys use an easy, ‘click ‘n’ create’ system and offer a transparent bug centre piece that enables the child to see the vital mechanics inside the bug that make it move. Kids can even control bringing the robot to life using the certain toy triggers included in the sets. These pets really become their own creation with the final personalisation touches through the included sticker sets.
Awareness and demand for the range is being heavily supported through T.V. advertising and Baby Brands Direct is therefore even more confident in adding it to the wholesale offering for its independent retailers to select from.