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Who would have thought….

That nearly two decades have passed since Diono first stepped out into the world and started a business dedicated to family travel.

Well the world has changed a lot, but we’re proud to say that we haven’t, (sure we’ve grown up), but we’re still as passionate about what we do today as we were back then.

Our story is ‘Made of Seattle’, a city like no other. This is a place where creative minds and innovators rub shoulders within a landscape of adventure; a place where being ‘a little different’ is the everyday norm.

With a love for design and an understanding of modern parenting we strive to create amazing products so that you and your little ones can celebrate the joy in every journey.

Baby Brands Direct offers a selection of Diono baby and nursery products on an exclusive wholesale basis to the independent sector.

Diono is the ideal solution for today’s “on the go” family, with state-of-the-art product designs that combine safety and convenience so that every family excursion can be the enjoyable experience it was meant to be.

Today, Diono has more than 100 product offerings available in 54 countries, with offices in the U.S., United Kingdom, Canada, France, Germany, Hong Kong and China. Diono continues to answer families’ everyday needs with car seats, storage solutions, and related travel and stroller accessories that have earned the trust and respect of parents around the globe.

Test Your Knowledge
BrandCompetition NameDescriptionAttempt
Win a Diono 'Out and About Stroller Pack' worth £56Win a Diono 'Out and About Stroller Pack' worth £56