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The Walt Disney Company, named after two Brothers, Walter Elias Disney and Roy Oliver Disney, is the most famous in the children’s entertainment industry and is the world’s second largest media conglomerate. Founded in 1923 and originally named ‘Disney Brothers Cartoon Studio,’ the Company now generates an annual revenue of over $50 billion and employs approximately 180,000 people.

Trade supply of a wide range of the Disney character toys, teddies and playsets are available at wholesaler Baby Brands Direct alongside character nursery items such as potties, step stools, toilet training seats, bath chairs and baths. The list of Disney characters available wholesale include: Mickey Mouse, Minnie Mouse, Pluto, Goofy, Donald Duck, Daisy Duck, Winnie the Pooh, Tigger, Eeyore and Cinderella. It also includes blockbuster Frozen characters: Elsa, Anna, Olaf, Sven and Toy Story favourites: Woody, Buzz, Jess and friends. 2015 has seen Disney merchandise additions of characters from movie Inside Out: Anger, Sadness, Joy, Fear and Bing Bong. In 2014, Disney’s product sales accounted for approximately $41 billion so retailers can have every assurance in stocking these baby products.

Co-Founder, Walter Elias Disney (1901-1966) was an American entrepreneur, cartoonist, animator, voice actor, and film producer. During his lifetime he won 22 Academy Awards and was known as the driving force, with the vision and creative ability of the two brothers, with Roy taking care of the financial stability of the business. One of Walter’s celebrated quotes is: ‘All our dreams can come true, if we have the courage to pursue them’.

The Walt Disney Company currently has five operating divisions: The Walt Disney Studios (includes subsidiary Pixar Animation Studios), Disney Media Networks, Walt Disney Parks and Resorts, Disney Consumer Products, and Disney Interactive. The Walt Disney Company subsidiaries include: Walt Disney Pictures, Marvel Entertainment, The Muppets Studio, Disney – ABC Television Group and Walt Disney Animation Studios to name a few!


Early cartoon illustrations such as Mickey Mouse in 1929, were followed by the world’s first animated feature film in 1937, of Snow White & the Seven Dwarfs. By 1971, the brothers went on to open the Walt Disney World Resort which includes the ‘Animal Kingdom’ and ‘Magic Kingdom’ the latter of which houses Cinderella’s Castle. The resort attracts approximately 52million people annually and is the most visited holiday resort on earth!

Following the more recent success of blockbuster movies Frozen and Cinderella, Disney plans to launch more real-life films with the knock on effect of its merchandise sales set to continue growing. Baby Brands Direct is a keen distributor to independent retailers of these quality character toys and plush teddies.