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A brand well known for its patented anti-colic feeding bottles, it was founded in 1996 by a doctor and is today the third biggest UK baby bottle brand. The icon green tube that can be seen through the bottles is an internal vent system that through minimising oxygen in the milk helps to preserve vitamins C, A, and E. The award winning system that is the only brand world-wide to feature this concept provides a vacuum-free feeding experience similar to breastfeeding. It works via positive pressure directing air entering the vent above the liquid, eliminating air bubbles in the milk and keeping the two separate. As there is no vacuum to inhibit the flow of liquid, babies can feed at their own pace and helps to reduce colic, spit-up, burping and gas.

The success of the company can be seen by its market share, consumer awareness and trust, alongside its history of award winning success. The brand is the no. 1 pediatrician recommended bottle in the US! Baby Brands Direct wholesales the full UK Dr Brown’s range of baby feeding products directly to independent retailers. 

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Dr Brown's invested in 2010 and again in 2017 in independent research studies carried out on Healthcare professionals that found that for bottle-fed babies, changes in bottle and teat were the most frequently suggested solutions for symptoms of colic. When asked, 92% of Healthcare Professionals said they would recommend Dr. Brown’s Options for the relief of colicky symptoms and 64% of Midwives stated it was the unique air vent system feature of the Dr Brown’s Options bottles that was key to relieving the symptoms of colic.