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Elmer the Patchwork Elephant, is a children's picture book series by the British author David McKee. The story revolves around the elephant that has a colourful body unlike any other elephant. His body includes colours: yellow, orange, red, pink, purple, blue, green, black and white and introduces little ones to the concept of diversity and self-consciousness. The author comments, ‘Once I had the image, I got the name, which was El, like elephant, and then it's like when you name a baby, they name themselves a bit.’
The character has since been turned into a children's TV series with 27 books being published since 1989. Elmer has sold nearly 5 million copies worldwide and been translated into 40 different languages, cementing its legacy into children’s product history. The wonderfully simple and poignant introduction to championing differences, is celebrated in many nurseries across the globe and continues to stimulate steady interest and consistent love for its toys. Baby Brands Direct wholesales the popular character toys directly to independent retailers.
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Elmer is a well-known character, with his stories often read and celebrated in nurseries across the global. He has a fun personality that captures the imaginations and psychology of toddlers. As a popular theme, many nurseries run ‘Elmer Weeks’ or ‘Elmer Events’, where the kids bring in their elephant teddies, make masks, paint and make collages of him, and wear their brightest most colourful clothes! Wholesaler, Baby Brands Direct is sure of the success of Elmer toys and accordingly ensures supply of these nursery toys to retailers.