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Mattel have introduce an exciting new world, creating a fantastical place nestled in nature with the Enchantimals; lovable characters who share a special unbreakable bond with their animal friends - they're always together, and they look alike, too!

This new exciting launch encourages kids to celebrate friendship, and helps to build compassion for all living things whilst they play. The Enchantimals are at one with nature, and as keepers of their forest home, use their abilities and compassion to maintain balance, peace and harmony amongst all living things. The new range introduces core characters Felicity Fox and Flick, Bree Bunny and Twist, Patter Peacock and Flap, Sage Skunk and Caper along with a host of other animal-inspired friends.


Each of the six-inch dolls has fun touches to add whimsy to each character, like pretty rooted hair, animal-inspired facial features and unique accents like feather-inspired wings for Patter Peacock doll. The animal besties have cute touches of their own - a flower detail in their hair or a soft bit of furry texture.

A spokesperson from Mattel, comments 'The Enchantimals bring originality to the doll category and retailers are really supporting the brand. We are investing in an extensive marketing campaign to make sure consumers are excited about this brand as much as we are.'

The world of Enchantimals will include content to allow kids to really explore the Enchantimals stories as well as encourage them to create imaginary stories of their own. This exciting new launch from Mattel will enjoy a rich launch programme of activity including TV spots, Digital and PR activations.

Baby Brands Direct is an approved wholesaler of Mattel products and delighted to introduce the Enchantimal range of dolls for its retailers.