Flair Leisure Products Plc was established in 1999 by a team of industry experts and international toy companies and has achieved consistent growth over the last 12 years, making it within the U.K’s top 10 toy companies. Performance has been accelerated since Giochi Preziosi, an Italian firm with revenues in excess of 900mn Euros and that produces children’s TV series and toys based on them, acquired the Company.
Flair are particularly well established in toys for boys and those catered to arts and crafts and therein add a positive contribution of new types of toys available within the wholesale portfolio at Baby Brands Direct. The brands available include PJ Masks, Plasticine, Cicciobello and Disney and include a host of toy product from figures to styling heads. The products are known for their uncompromising quality and recognised as having both longevity of use and fantastic play value.