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Based on the fairy tale, ‘The Snow Queen’ by Hans Christian Andersen, the story is of a brave princess who sets off on an adventurous journey to find her sister whose magical powers have inadvertently trapped the kingdom in eternal winter. Along the way she meets an iceman accompanied by his loyal reindeer, and a naïve snowman that the sisters had made together as children. The modern tale celebrates the bond of sisterly love and selflessness over traditional Disney fairy tale romances between Princes and Princesses.

The winter 2013 Walt Disney blockbuster grossed $1.3 billion at the box office and now ranks as the number one highest-grossing computer animated film and the eighth highest-grossing film - of all time. Forbes magazine comments, “the demand for Frozen merchandise remains considerably high across the globe and this has led to a 16% jump in consumer products revenues (for Disney)”. Baby Brands Direct is a primary wholesaler of Disney merchandise including the epic Frozen licence of character dolls, playsets, activity toys and nursery essentials.


Frozen won two Academy Awards for Best Animated Feature and Best Original Song ("Let It Go"), the Golden Globe Award for Best Animated Feature Film, the BAFTA Award for Best Animated Film, five Annie Awards (including Best Animated Feature), two Grammy Awards for Best Compilation Soundtrack for Visual Media and Best Song Written for Visual Media ("Let It Go"), and two Critics' Choice Movie Awards for Best Animated Feature and Best Original Song ("Let It Go").

An animated short sequel, Frozen Fever, premiered on March 13, 2015, with Disney's Cinderella movie. Walt Disney has also announced that a feature-length Frozen sequel is in the pipeline, with Buck and Lee returning as directors and Peter Del Vecho returning as producer; however the movie release date has not yet been disclosed. At Baby Brands Direct retailers can be assured of access to quality, original stock, featuring the Frozen characters on must have baby and nursery products.