John Hales and Christine Nicholls formed Golden Bear Products in 1979 with a mission to provide well designed quality products that exceeded their customer’s expectations. Today, with over 35 years of successful trading behind them, the manufacturer has earned the reputation of producing high-quality, safe and reliable children’s toys that please parents and brings inspiration to children. Specialising in plush and plastic toys from birth to 7yrs, Golden Bear Products has grown its range significantly and continues to achieve growth figures of around 25% YoY by being innovative with its product development through research, applying popular liscences to its products and adapting its activities to suit today’s exciting and ever-changing market conditions.
The company is the No.1 Manufacturer of Plush in the UK as well as the No.1 Manufacturer in Licensed Plush (NPD, Full Year 2014). As one of the Top 20 Manufacturers in the Total Toy Market (NPD, Nov 2015), Golden Bear’s licensed portfolio includes many popular pre-school brands, such as In the Night Garden, Build a Bot, Forever Friends and Bush Baby World. Baby Brands Direct are proud to work with this leading firm that has a strong understanding of consumer marketing, TV advertising, participating in online social media and working with parenting channels including LBP, Channel Mum, Baby centre, netmums and more.