Guess How Much I Love You
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‘Guess How Much I Love You’, is a pre-school, heart-warming tale of two Nutbrown Hares competing to measure and express their love for one another; through an adventure lead by ever-curious ‘Little Nutbrown’ Hare to discover nature's secrets in their forest home. Since being first published in 1994, by Sam McBratney and beautifully illustrated in watercolours by Anita Jeram, it has sold over 35million copies in 53 languages. In 2012, an animated adaptation of the books began airing through Canada's CCI Entertainment and Disney Junior with great success. The charming show received an AACTA Award nomination for "Best Children's Television Series" and is being renewed for a second season.

The Times, review of the book states, ‘The pictures, which are uncluttered, light, expressive and full of movement, match the poignancy of the text. They are delightful to children and the simple, poetic language lends itself to re-reading.’ Baby Brands Direct is an exclusive wholesale partner of Rainbow Designs, licenced manufacturers of the publications plush toys in the supply of the same to independent retailers.

In March 2015, I CAN, the children’s communication charity, launched a Mother’s Day campaign backed by the classic picture book ‘Guess How Much I Love You’. The charity asked children and adults alike to tell their mothers how much they love them by ‘adopting’ a word describing something they love their mum more than;  Mums then received a certificate with the chosen word on it.

Virginia Beardshaw CBE, I CAN Chief Executive, said, "Being able to express feelings with loved ones is a central part of relationships, but one in ten children in the UK will struggle to make themselves understood and their feelings known. They will have difficulties learning at school and have trouble making friends and forming relationships. These are the children that the ‘Adopt a Word Mother’s Day’ campaign will help the charity to reach - helping these children in their early years settings and schools and helping us to support their families."

Test Your Knowledge
BrandCompetition NameDescriptionAttempt
Guess How Much I Love You Valentine’s Giveaway!Guess How Much I Love You Valentine’s Giveaway!

Guess How Much I Love You

This is the story of two Nutbrown Hares, Big Nutbrown Hare and Little Nutbrown Hare; they are not defined as Father and Son in the original storybooks but are referred to as such in the narration for the animated television series. Little Nutbrown Hare asks Big Nutbrown Hare the titular question, "Guess how much I love you?", and the book continues as the two use larger and larger measures to quantify how much they love each other in answer to the question. A climax includes Big Nutbrown Hare’s touching declaration to Little Nutbrown Hare, ‘I love you right up to the moon – and back.’ The story is simple, but effectively shows the love the two share for each other.

Its sweet messages about love and friendship make the plush toys a symbolic choice to stock in store to remind pre-schoolers to be curious, ask questions about the world and its workings, a reminder of the joys of having friends to share journeys, and especially positive messages about family in the form of Little Nutbrown Hare's loving reunions with his Big Nutbrown Hare at the end of each day. It also forms great tool for role play between parent and child. Gift, pharmacy, nursery and pre-school retailers can obtain stock at trade price of this positively emotive range distributed through Baby Brands Direct.