Disney Pixar’s original movie release of the Incredibles, dates back to 2004 and at the time grossed $633mn and was the first entirely animated film to win the prestigious Hugo Award for Best Dramatic Presentation. Based on a family of superheroes who are forced to live a quiet suburban life while hiding their powers, its humour and ability to touch on topics including midlife crisis, marital dysfunction, child neglect, impotence fears, fashion faux pas and angst received widespread approval from critics and audiences, winning two Academy Awards and the Annie Award for Best Animated Feature.
The National Review Online named The Incredibles as the second on its list of the 25 best conservative movies of the last 25 years, saying that it "celebrates marriage, courage, responsibility, and high achievement". The July 2018 sequel's plot is described as, ‘Everyone’s favourite family of superheroes but this time Helen (Mother) is in the spotlight, leaving Bob (Father) at home with Violet and Dash to navigate the day-to-day heroics of “normal” life. It’s a tough transition for everyone, made tougher by the fact that the family is still unaware of baby Jack’s emerging superpowers! When a new villain hatches a brilliant and dangerous plot, the family and Frozone must find a way to work together again - which is easier said than done, even when they’re all Incredible.
Plush toy merchandise for retailers of this summer Disney blockbuster is available to trade at Baby Brands Direct.